CMMS Review Material 2024

Which of the following is not a stage in the product life cycle?

What is the term used to describe the combination of tools used by a company to communicate with customers?

Which of the following is a marketing metric used to measure brand awareness?

What is the initial step in the segmentation, targeting, and positioning (STP) process for marketing?

Which of the following BEST describes the concept of the marketing mix?

Which of the following is not a step in the market segmentation process?

Which of the following is NOT one of the 4Ps of the marketing mix?

When a company adopts the strategy of market penetration, it is focusing on:

Which of these is a factor that significantly impacts consumer behavior in marketing?

Which marketing concept places a strong emphasis on meeting customer needs and wants to achieve organizational goals?

Which model is used for strategic planning to create a competitive advantage based on the principle that a sound strategy should fit the company's external environment?

What marketing philosophy emphasizes continuous product improvement instead of relying heavily on aggressive advertising?

What is the term used to describe the value that a company's products or services provide to customers?

Which of these is NOT a part of the marketing mix?

What is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

What is the primary purpose of market research?

Which of the following BEST describes the defining characteristic of societal marketing orientation?

Which statement accurately contrasts societal marketing orientation with traditional marketing orientations?

What is a key principle of societal marketing orientation?

How does societal marketing orientation contribute to long-term business success?

Which statement best describes the relationship between an SBU and the parent corporation?

Which of the following is an example of a company demonstrating societal marketing orientation?

What is a common purpose of establishing SBUs within a corporation?

Which option highlights the key difference between societal marketing and traditional marketing?

Are strategic alternatives different courses of action that can be implemented by a company to achieve its objectives?

Which option is NOT a core principle of societal marketing orientation?

Can strategic alternatives only involve one option for the company to pursue?

Which statement BEST describes the goal of societal marketing orientation?

Are strategic alternatives typically developed during the planning process of a company?

Can strategic alternatives help a company adapt to changes in the external environment?

Are strategic alternatives fixed and unchangeable once they are determined?

In Ansoff’s Strategic Opportunity Matrix, which option involves selling existing products to new markets?

How does a company implement 'Positioning' effectively?

Which of these is a key advantage of using a SWOT analysis in marketing?

What does ZMOT (Zero Moment of Truth) represent in a marketing context?

What is the primary goal of implementing a successful viral marketing campaign?

How does a company create a strong 'Persona' for its target audience?

Which of the following marketing strategies focuses on enhancing a website's visibility in search engine results?

What is the main difference between a 'White Paper' and a 'Viral Marketing' campaign?

What is the primary purpose of measuring 'ROI' (Return on Investment) in marketing?

Which of the following is NOT typically considered when describing the target market for a product or service?

Which of the following best describes the term "target market"?

In target market segmentation, which one of the following is NOT one of the common segmentation variables used?

When developing a target market profile, which of the following would NOT be relevant to include?

Which of the following is TRUE about achieving a cost competitive advantage in the marketplace?

Which of the following statements is TRUE about the role of marketing planning in a company's success?

Which of the following is NOT a common benefit of developing a strong marketing plan?

Which of the following is an example of a common barrier to achieving a cost competitive advantage in the marketplace?