Classification of Products and Attributes
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Questions and Answers

What are some attributes of search goods that consumers can evaluate?

  • Taste and smell
  • Company's financial status
  • Sturdiness and design (correct)
  • Historical background
  • How can the identical product be evaluated differently?

  • Due to the brand identification it carries (correct)
  • Depending on the price point
  • Based on its packaging color
  • Based on the expiration date
  • Which of the following is a key aspect of product classification based on consumer evaluation?

  • Annual sales revenue
  • Slogan of the company
  • CEO's educational background
  • Ingredient composition (correct)
  • In marketing, what does brand identification refer to?

    <p>The association of a brand name with a product</p> Signup and view all the answers

    In the context of product evaluation, what role does color play for search goods?

    <p>Showing the product's style</p> Signup and view all the answers

    What aspect can impact consumer perceptions significantly in evaluating products?

    <p>Brand attribution</p> Signup and view all the answers

    Which of the following is NOT a typical attribute for consumers to evaluate in search goods?

    <p>Company's stock price</p> Signup and view all the answers

    How does brand naming contribute to product evaluation?

    <p>It influences consumer perception and expectations</p> Signup and view all the answers

    Why is it important for consumers to visually inspect search goods?

    <p>To understand the product's sturdiness and style</p> Signup and view all the answers

    What is one key factor that distinguishes branding from the product itself?

    <p>Brand identification</p> Signup and view all the answers

    What makes brand naming straightforward when the product category is people or organizations?

    <p>Naming aspects for people and organizations are generally straightforward</p> Signup and view all the answers

    Why is it important to understand that the naming aspect of branding is generally straightforward in the people or organizations category?

    <p>It helps in developing effective brand names</p> Signup and view all the answers

    How does branding for people or organizations differ from other product categories?

    <p>It generally has a more straightforward naming aspect</p> Signup and view all the answers

    Which factor contributes to the ease of brand naming in the people or organizations category?

    <p>The straightforward nature of branding in this category</p> Signup and view all the answers

    In what way does the straightforward nature of branding relate to people or organizations?

    <p>It facilitates a more direct approach to brand naming</p> Signup and view all the answers

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