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Chapter 8: New Products Development Process Quiz

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Chapter 8: New Products Development Process Quiz

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Questions and Answers

What is the top-down approach to developing new products based on the text?

Involving customers in the product design process

Co-creating products with business partners

Engaging in idea generation within the company

Having internal R&D teams drive the innovation (correct)

Which group is involved in co-creating products in the bottom-up approach?

Internal R&D teams

Customers and the company together (correct)

Business partners only

External consultants

What is the role of marketing throughout the new product development process?

Exclusively responsible for beta testing

Not part of the NPD process

Only involved in idea generation

Engaged at every stage of the process (correct)

What is the purpose of obtaining feedback on plausible ideas in the new product development process?

To develop a prototype Signup and view all the answers

In new product idea creation, what is emphasized according to the text?

Seeking input from a wide range of stakeholders Signup and view all the answers

In the context of the product life cycle, which phase is characterized by industry sales being strong?

Market maturity Signup and view all the answers

What is a key principle highlighted in the text regarding idea generation?

Encouraging a diverse range of ideas Signup and view all the answers

What does the diffusion curve show in terms of new product acceptance?

The percentage of total sales reached over time Signup and view all the answers

Which strategy involves selling the same product to new markets in the growth of a company?

Market development Signup and view all the answers

What is the significance of studying important trends for marketers in new product development?

To make informed decisions Signup and view all the answers

What is the primary purpose of using a mathematical model of diffusion for forecasting sales?

To forecast how new products spread through the marketplace Signup and view all the answers