Podcast
Questions and Answers
What is the top-down approach to developing new products based on the text?
What is the top-down approach to developing new products based on the text?
- Involving customers in the product design process
- Co-creating products with business partners
- Engaging in idea generation within the company
- Having internal R&D teams drive the innovation (correct)
Which group is involved in co-creating products in the bottom-up approach?
Which group is involved in co-creating products in the bottom-up approach?
- Internal R&D teams
- Customers and the company together (correct)
- Business partners only
- External consultants
What is the role of marketing throughout the new product development process?
What is the role of marketing throughout the new product development process?
- Exclusively responsible for beta testing
- Not part of the NPD process
- Only involved in idea generation
- Engaged at every stage of the process (correct)
What is the purpose of obtaining feedback on plausible ideas in the new product development process?
What is the purpose of obtaining feedback on plausible ideas in the new product development process?
In new product idea creation, what is emphasized according to the text?
In new product idea creation, what is emphasized according to the text?
In the context of the product life cycle, which phase is characterized by industry sales being strong?
In the context of the product life cycle, which phase is characterized by industry sales being strong?
What is a key principle highlighted in the text regarding idea generation?
What is a key principle highlighted in the text regarding idea generation?
What does the diffusion curve show in terms of new product acceptance?
What does the diffusion curve show in terms of new product acceptance?
Which strategy involves selling the same product to new markets in the growth of a company?
Which strategy involves selling the same product to new markets in the growth of a company?
What is the significance of studying important trends for marketers in new product development?
What is the significance of studying important trends for marketers in new product development?
What is the primary purpose of using a mathematical model of diffusion for forecasting sales?
What is the primary purpose of using a mathematical model of diffusion for forecasting sales?
