Podcast
Questions and Answers
What is consumer involvement?
What is consumer involvement?
- The specific psychobiological reactions a consumer experiences during shopping
- The degree of personal relevance a consumer finds in a particular product category (correct)
- The emotional attachment a consumer has to a product
- The situational interest a consumer has in making an immediate purchase
Which type of involvement describes consumers with a very high interest in a particular product category?
Which type of involvement describes consumers with a very high interest in a particular product category?
- Shopping involvement
- Situational involvement
- Emotional involvement
- Product involvement (correct)
What does the cognitive appraisal theory propose?
What does the cognitive appraisal theory propose?
- Specific types of appraisals can be linked to specific types of emotions (correct)
- Consumers always make rational decisions based on cognitive appraisals
- Emotions always precede cognitive appraisals in consumer behavior
- Cognitive appraisals have no impact on consumer emotions
What are mood-congruent judgments influenced by?
What are mood-congruent judgments influenced by?
Which type of appraisal can evoke emotions related to fairness and justice?
Which type of appraisal can evoke emotions related to fairness and justice?
Which type of measure asks respondents to rate their emotional states on a scale?
Which type of measure asks respondents to rate their emotional states on a scale?
What is the term for the inner reasons behind human actions?
What is the term for the inner reasons behind human actions?
Which need in Maslow's hierarchy focuses on basic survival like food and shelter?
Which need in Maslow's hierarchy focuses on basic survival like food and shelter?
What type of motivation involves the drive to acquire products for utilitarian purposes?
What type of motivation involves the drive to acquire products for utilitarian purposes?
Which theory describes consumers as addressing prioritized needs from basic survival to personal fulfilment?
Which theory describes consumers as addressing prioritized needs from basic survival to personal fulfilment?
In Maslow's hierarchy of needs, which level involves the need to be recognized as a person of worth?
In Maslow's hierarchy of needs, which level involves the need to be recognized as a person of worth?
What state is described as the body naturally reacting to maintain normal bloodstream?
What state is described as the body naturally reacting to maintain normal bloodstream?
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