Chapter 5 - Motivation and Emotions Quiz

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What is consumer involvement?

The specific psychobiological reactions a consumer experiences during shopping

The degree of personal relevance a consumer finds in a particular product category (correct)

The emotional attachment a consumer has to a product

The situational interest a consumer has in making an immediate purchase

Which type of involvement describes consumers with a very high interest in a particular product category?

Shopping involvement

Situational involvement

Emotional involvement

Product involvement (correct)

What does the cognitive appraisal theory propose?

Specific types of appraisals can be linked to specific types of emotions (correct)

Consumers always make rational decisions based on cognitive appraisals

Emotions always precede cognitive appraisals in consumer behavior

Cognitive appraisals have no impact on consumer emotions

What are mood-congruent judgments influenced by?

Consumer mood Signup and view all the answers

Which type of appraisal can evoke emotions related to fairness and justice?

Equity appraisal Signup and view all the answers

Which type of measure asks respondents to rate their emotional states on a scale?

'PANAS' self-report measure Signup and view all the answers

What is the term for the inner reasons behind human actions?

Motivations Signup and view all the answers

Which need in Maslow's hierarchy focuses on basic survival like food and shelter?

Physiological Signup and view all the answers

What type of motivation involves the drive to acquire products for utilitarian purposes?

Utilitarian motivation Signup and view all the answers

Which theory describes consumers as addressing prioritized needs from basic survival to personal fulfilment?

Maslow's hierarchy of needs Signup and view all the answers

In Maslow's hierarchy of needs, which level involves the need to be recognized as a person of worth?

Esteem Signup and view all the answers

What state is described as the body naturally reacting to maintain normal bloodstream?

Homeostasis Signup and view all the answers

Chapter 5 - Motivation and Emotions Quiz

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Questions and Answers

What is consumer involvement?

Which type of involvement describes consumers with a very high interest in a particular product category?

What does the cognitive appraisal theory propose?

What are mood-congruent judgments influenced by?

Which type of appraisal can evoke emotions related to fairness and justice?

Which type of measure asks respondents to rate their emotional states on a scale?

What is the term for the inner reasons behind human actions?

Which need in Maslow's hierarchy focuses on basic survival like food and shelter?

What type of motivation involves the drive to acquire products for utilitarian purposes?

Which theory describes consumers as addressing prioritized needs from basic survival to personal fulfilment?

In Maslow's hierarchy of needs, which level involves the need to be recognized as a person of worth?

What state is described as the body naturally reacting to maintain normal bloodstream?

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