Chapter 1: On-Demand and Sharing Economies

What term is used to describe a phase of World Wide Web evolution characterized by dynamic webpages, social media, mashup applications, broadband connectivity, and user-generated content?

What is the main focus of social media based on Web 2.0 technology and culture?

Which of the following is NOT one of the key strategies that companies should use to leverage their social media interactions with consumers on the Web?

Which term describes the challenge businesses face when trying to keep up with changes by monitoring technological evolution and potential competitors?

What is a primary characteristic of Web 2.0 technologies?

A digital business model is primarily focused on making profits through traditional brick-and-mortar stores.

Customer experience refers to the overall impact of a single interaction a customer has with a business.

In the on-demand economy, services are provided immediately to meet consumer demand.

Competitive advantage in business is achieved by offering higher prices and lower quality products than competitors.

Business models are core strategies for creating profit in organizations.

The sharing economy concept involves individuals sharing goods and services for free only.

Digital business models do not incorporate digital technology to generate revenue.

Customer experience is solely based on a single interaction point with an organization.

A competitive advantage is achieved by charging more than competitors for similar products.

In the on-demand and sharing economies, location-based services play a significant role in the delivery of services.