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Questions and Answers
According to the American Marketing Association, marketing is defined as
According to the American Marketing Association, marketing is defined as
- A management orientation for delivering value to customers
- An activity that focuses on selling goods and services
- A philosophy that stresses customer satisfaction
- A set of processes for creating and distributing products (correct)
What are the two facets of marketing?
What are the two facets of marketing?
- Philosophy and attitude
- Management orientation and customer satisfaction
- Activity and perspective
- Philosophy and activity (correct)
Which of the following is NOT included in marketing activities?
Which of the following is NOT included in marketing activities?
- Product development
- Customer satisfaction (correct)
- Distribution
- Promotion
What does marketing focus on delivering to customers?
What does marketing focus on delivering to customers?
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Who does marketing create value for?
Who does marketing create value for?
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