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Pricing Schools Business

Features Pricing Schools Business

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Chapter 1

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Questions and Answers

According to the American Marketing Association, marketing is defined as

A management orientation for delivering value to customers

An activity that focuses on selling goods and services

A philosophy that stresses customer satisfaction

A set of processes for creating and distributing products (correct)

What are the two facets of marketing?

Philosophy and attitude

Management orientation and customer satisfaction

Activity and perspective

Philosophy and activity (correct)

Which of the following is NOT included in marketing activities?

Product development

Customer satisfaction (correct)

Distribution

Promotion

What does marketing focus on delivering to customers?

<p>Value and benefits (C)</p> Signup and view all the answers

Who does marketing create value for?

<p>Customers and society (A)</p> Signup and view all the answers

Chapter 1

Choose a study mode

Podcast

Questions and Answers

According to the American Marketing Association, marketing is defined as

What are the two facets of marketing?

Which of the following is NOT included in marketing activities?

What does marketing focus on delivering to customers?

Who does marketing create value for?

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