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Chapter 1
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Chapter 1

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Questions and Answers

According to the American Marketing Association, marketing is defined as

  • A management orientation for delivering value to customers
  • An activity that focuses on selling goods and services
  • A philosophy that stresses customer satisfaction
  • A set of processes for creating and distributing products (correct)

    • What are the two facets of marketing?

  • Philosophy and attitude
  • Management orientation and customer satisfaction
  • Activity and perspective
  • Philosophy and activity (correct)

    • Which of the following is NOT included in marketing activities?

  • Product development
  • Customer satisfaction (correct)
  • Distribution
  • Promotion

    • What does marketing focus on delivering to customers?

    <p>Value and benefits</p> Signup and view all the answers

    Who does marketing create value for?

    <p>Customers and society</p> Signup and view all the answers

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