Channel Strengths and Weaknesses Quiz

<p>Media plan</p> Signup and view all the answers

<p>Media plan</p> Signup and view all the answers

<p>The channels used by your customers</p> Signup and view all the answers

<p>To drive reach and frequency of ads and content</p> Signup and view all the answers

<p>Awareness and engagement metrics</p> Signup and view all the answers

<p>Effectively reaching the target audience</p> Signup and view all the answers

<p>Assisting role in driving sales</p> Signup and view all the answers

<p>Identifying the creative formats required</p> Signup and view all the answers

<p>Paid media channels, non-paid channels, briefing deadlines, run dates, timings, budgets</p> Signup and view all the answers

<p>By integrating digital media to amplify and enhance performance across other channels such as TV</p> Signup and view all the answers

<p>To target TV audiences with both creative and search activity during specific TV commercial times</p> Signup and view all the answers

<p>It provides audiences with a hashtag to participate in conversation about the TV commercial</p> Signup and view all the answers

<p>It presents an opportunity to enhance performance by engaging viewers on multiple devices simultaneously</p> Signup and view all the answers

<p>A project plan outlines budgets, channels, production timings; a media plan focuses on ad delivery details and finer aspects of paid media</p> Signup and view all the answers

<p>To amplify and enhance performance across other channels like TV</p> Signup and view all the answers

<p>Targeting TV audiences with both creative and search activity during specific TV commercial times</p> Signup and view all the answers

<p>By engaging viewers on multiple devices simultaneously</p> Signup and view all the answers

<p>To provide audiences with a hashtag to participate in conversation about the advertisement</p> Signup and view all the answers

<p>To understand how it will or won’t improve your campaign strategy</p> Signup and view all the answers

<p>Assisting in driving sales</p> Signup and view all the answers

<p>Awareness and engagement metrics</p> Signup and view all the answers

<p>Drive awareness of your product or service</p> Signup and view all the answers

<p>Channels used by your customers</p> Signup and view all the answers

<p>Raise awareness and drive customer engagement and retention</p> Signup and view all the answers

<p>Effectively reaching the target audience</p> Signup and view all the answers

<p>Your objectives</p> Signup and view all the answers

<p>Identify the creative formats required and make sense of their value in relation to media costs.</p> Signup and view all the answers

<p>Assisted conversions showing how it impacts on conversions and sales.</p> Signup and view all the answers

<p>To target TV audiences with both creative and search activity during specific times to increase online engagement</p> Signup and view all the answers

<p>It provides audiences with a specific hashtag to participate in the conversation about the TV commercial</p> Signup and view all the answers

<p>It presents an opportunity to enhance performance by targeting viewers using social sites on their mobile device while watching TV</p> Signup and view all the answers

<p>The ability of channels to amplify and enhance performance across other channels</p> Signup and view all the answers

<p>It tends to influence consumers' purchasing decisions through engagement and interaction</p> Signup and view all the answers

<p>The ability of social channels to reach targeted audiences effectively</p> Signup and view all the answers

<p>Measuring impact on changing online behavior in the audience</p> Signup and view all the answers

<p>To amplify and enhance performance across other channels, such as TV, by targeting dual screen viewers</p> Signup and view all the answers

<p>The ability to influence consumers' purchasing decisions through engagement and interaction</p> Signup and view all the answers

<p>Engagement metrics such as likes, shares, comments, and click-through rates (CTRs)</p> Signup and view all the answers

<p>Optimizing non-paid search activity and driving organic clicks</p> Signup and view all the answers

<p>Guiding ad budget and tracking spends for content and budget allocation</p> Signup and view all the answers

<p>Assisted, post-click or post-impression conversions illustrating impact on sales</p> Signup and view all the answers

<p>Covering all aspects of the campaign, similar to media plans but more comprehensive</p> Signup and view all the answers

<p>Engaging mailing list, distributing content, and building customer loyalty</p> Signup and view all the answers

<p>Keywords used by target audience to buy products; compelling copy and ad extensions; including multiple search engines for opportunities</p> Signup and view all the answers

<p>Resonating with audience, distributed on appropriate channels; repeat engagement increases customer engagement and retention; drives awareness and conversion activity; measured by impact on channel</p> Signup and view all the answers

<p>Open rates, email click rates, mailing list growth, repeat visits, higher lifetime customer value</p> Signup and view all the answers

<p>Keywords used by target audience to buy products; compelling copy and ad extensions; including multiple search engines for opportunities</p> Signup and view all the answers

<p>Technical website efficiency, natural use of search terms, link building; organic search drives most clicks on desktop, more trustworthy than paid</p> Signup and view all the answers

<p>Resonating with the audience</p> Signup and view all the answers

<p>Open rates</p> Signup and view all the answers

<p>More trustworthy than paid search</p> Signup and view all the answers

<p>Guiding ad budget and tracking spends</p> Signup and view all the answers

<p>Driving repeat visits</p> Signup and view all the answers