Catering Marketing Plan Objectives

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Questions and Answers

What is the purpose of the stage 1 essential questions in a phone inquiry?

  • To gather information such as the date, how they heard about the business, location, and number of guests (correct)
  • To discuss the menu selection
  • To determine if the affair is planned for the daytime or evening
  • To ask about the occasion

What is the main objective of writing a proposal with ancillaries during stage 3 of the event planning process?

  • To get a down payment and sign the contract (correct)
  • To sample the menu
  • To execute the event
  • To provide after-sales service

Why is it important to get the account during the event planning process?

  • To discuss menu sampling
  • To send thank-you cards
  • To secure a down payment and contract signing (correct)
  • To prepare for event execution

What should be determined during the initial consultation in event planning?

<p>The venue and budget for the occasion (D)</p> Signup and view all the answers

Why are follow-up correspondence, thank-you cards, fact sheets, and surveys important in event planning?

<p>To provide after-sales service and gather feedback (B)</p> Signup and view all the answers

What is considered the cornerstone of catering success?

<p>Exceeding client's expectations (D)</p> Signup and view all the answers

Which of the following is NOT mentioned as a common catering client want?

<p>Very low-priced services and food (C)</p> Signup and view all the answers

What is a key role of an event planner in a client's decision-making process?

<p>Visualizing the event based on the initial conversation with the client (A)</p> Signup and view all the answers

Why is it important for the event planner to staff an event properly?

<p>To ensure the event runs smoothly (D)</p> Signup and view all the answers

What should an event-planning manual typically include?

<p>Catering menus for food and beverages (A)</p> Signup and view all the answers

How can an event planner accommodate clients' budgetary restrictions?

<p>By offering a wide variety of choices within the budget (D)</p> Signup and view all the answers

What are the 4 P's of Marketing?

<p>Product, Place, Promotion, Price (D)</p> Signup and view all the answers

In marketing decisions related to PRICE, what factors can influence pricing?

<p>Wholesale versus retail pricing and competitor pricing strategy only (C)</p> Signup and view all the answers

What does the term 'PLACE' refer to in the Marketing Mix context?

<p>Getting products or services to the right place (to the customer) (A)</p> Signup and view all the answers

What is the significance of PROMOTION in marketing?

<p>Communication of business information to customers with a positive result (A)</p> Signup and view all the answers

Which aspect should marketing decisions on PRODUCTS be based on?

<p>Quality, style, safety, functionality, and uniqueness (A)</p> Signup and view all the answers

What is the main objective of a catering marketing plan?

<p>To identify a catering identity and integrate marketing strategies for success (C)</p> Signup and view all the answers

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