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17 Questions

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Catering Marketing Plan Objectives

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Questions and Answers

What is the purpose of the stage 1 essential questions in a phone inquiry?

To gather information such as the date, how they heard about the business, location, and number of guests (correct)

To discuss the menu selection

To determine if the affair is planned for the daytime or evening

To ask about the occasion

What is the main objective of writing a proposal with ancillaries during stage 3 of the event planning process?

To get a down payment and sign the contract (correct)

To sample the menu

To execute the event

To provide after-sales service

Why is it important to get the account during the event planning process?

To discuss menu sampling

To send thank-you cards

To secure a down payment and contract signing (correct)

To prepare for event execution

What should be determined during the initial consultation in event planning?

The venue and budget for the occasion Signup and view all the answers

Why are follow-up correspondence, thank-you cards, fact sheets, and surveys important in event planning?

To provide after-sales service and gather feedback Signup and view all the answers

What is considered the cornerstone of catering success?

Exceeding client's expectations Signup and view all the answers

Which of the following is NOT mentioned as a common catering client want?

Very low-priced services and food Signup and view all the answers

What is a key role of an event planner in a client's decision-making process?

Visualizing the event based on the initial conversation with the client Signup and view all the answers

Why is it important for the event planner to staff an event properly?

To ensure the event runs smoothly Signup and view all the answers

What should an event-planning manual typically include?

Catering menus for food and beverages Signup and view all the answers

How can an event planner accommodate clients' budgetary restrictions?

By offering a wide variety of choices within the budget Signup and view all the answers

What are the 4 P's of Marketing?

Product, Place, Promotion, Price Signup and view all the answers

In marketing decisions related to PRICE, what factors can influence pricing?

Wholesale versus retail pricing and competitor pricing strategy only Signup and view all the answers

What does the term 'PLACE' refer to in the Marketing Mix context?

Getting products or services to the right place (to the customer) Signup and view all the answers

What is the significance of PROMOTION in marketing?

Communication of business information to customers with a positive result Signup and view all the answers

Which aspect should marketing decisions on PRODUCTS be based on?

Quality, style, safety, functionality, and uniqueness Signup and view all the answers

What is the main objective of a catering marketing plan?

To identify a catering identity and integrate marketing strategies for success Signup and view all the answers