17 Questions
What is the purpose of the stage 1 essential questions in a phone inquiry?
To gather information such as the date, how they heard about the business, location, and number of guests
What is the main objective of writing a proposal with ancillaries during stage 3 of the event planning process?
To get a down payment and sign the contract
Why is it important to get the account during the event planning process?
To secure a down payment and contract signing
What should be determined during the initial consultation in event planning?
The venue and budget for the occasion
Why are follow-up correspondence, thank-you cards, fact sheets, and surveys important in event planning?
To provide after-sales service and gather feedback
What is considered the cornerstone of catering success?
Exceeding client's expectations
Which of the following is NOT mentioned as a common catering client want?
Very low-priced services and food
What is a key role of an event planner in a client's decision-making process?
Visualizing the event based on the initial conversation with the client
Why is it important for the event planner to staff an event properly?
To ensure the event runs smoothly
What should an event-planning manual typically include?
Catering menus for food and beverages
How can an event planner accommodate clients' budgetary restrictions?
By offering a wide variety of choices within the budget
What are the 4 P's of Marketing?
Product, Place, Promotion, Price
In marketing decisions related to PRICE, what factors can influence pricing?
Wholesale versus retail pricing and competitor pricing strategy only
What does the term 'PLACE' refer to in the Marketing Mix context?
Getting products or services to the right place (to the customer)
What is the significance of PROMOTION in marketing?
Communication of business information to customers with a positive result
Which aspect should marketing decisions on PRODUCTS be based on?
Quality, style, safety, functionality, and uniqueness
What is the main objective of a catering marketing plan?
To identify a catering identity and integrate marketing strategies for success
This quiz focuses on identifying a catering identity, integrating marketing strategies, creating a Marketing Mix, and evaluating effective platforms. It also covers showcasing a catering company in an appealing way to attract potential clients. Test your knowledge on marketing strategies for catering businesses!
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
