Campaign Management

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the default behavior of the Campaign configuration regarding duplicate calls from the same caller ID?

It accepts all duplicate calls without any restrictions.

It rejects duplicate calls from the same caller ID within two seconds. (correct)

It blocks all calls from unknown caller IDs.

It routes duplicate calls to a different buyer.

What are the two payout tracking options available at the Campaign level?

Fixed Cost and Variable Cost

Fixed Amount and Revshare Percentage (correct)

CPM and CPA

Hourly Rate and Monthly Rate

What is the purpose of Number Pools in Call Tracking Tags?

To display unique phone numbers to every user (correct)

To route calls to different buyers

To block anonymous callers

To track calls using fixed phone numbers

What is the purpose of Platform Integration in Campaigns?

To fire conversions back to Facebook Call Only Ads and Google Ads Signup and view all the answers

What is the purpose of URL Parameters in Campaigns?

To pass information directly into Ringba for reporting and integration Signup and view all the answers

What is the purpose of Tracking Pixels in Campaigns?

To pass information directly from Ringba to other software platforms Signup and view all the answers

What is the purpose of Shareable Tags in Campaigns?

To share the Inbound Call ID and select tags with other Ringba accounts Signup and view all the answers

What is the first step to create a Campaign?

Click Campaigns from the left navigation panel to open the Campaigns list page. Signup and view all the answers

What is the primary function of the Campaign Settings tab?

To configure the primary settings for the campaign Signup and view all the answers

What can you do from the Campaigns List Screen?

Edit, duplicate, copy, view reports, pause, delete, and view activity of campaigns Signup and view all the answers

What is the purpose of TCPA Shield?

To protect you from professional litigators Signup and view all the answers

What section in the Campaign Settings tab allows you to configure settings for managing duplicate calls and call recordings?

General Info Signup and view all the answers

How do you access the Campaigns screen?

By clicking on the 'Campaigns' button in the left navigation bar Signup and view all the answers

What can you do in the Performance Summary tab?

View performance summaries of the campaign Signup and view all the answers

What is the purpose of the Spam Filter section?

To configure how many seconds must pass between calls from the same Caller ID Signup and view all the answers

What can you do in the Real-Time Bidding section of the Performance Summary tab?

Export bids, see an RTB breakdown by publisher, and an RTB Rejection breakdown Signup and view all the answers

Study Notes

Campaigns

Campaigns control every aspect of calls routed through the platform
From inside a Campaign, you can install Call Tracking Tags, configure Payout Settings, manage call routing, and set up URL parameters and campaign pixels

Campaigns List Screen

Access the Campaigns screen by clicking "Campaigns" in the left navigation bar
The screen displays a list of campaigns in your account
You can perform various operations on Campaigns from the list screen, including:
- Edit Campaign
- Duplicate Campaign
- Copy Campaign ID
- View Reports
- Pause Campaign
- Delete Campaign
- View Activity

Campaigns Detail Screen

The Campaigns Detail Screen has tabs at the top: Campaign Settings, Performance Summary, and others
The Campaign Settings tab is used to configure the primary settings for the Campaign
The Performance Summary tab displays campaign performance over the last week

Campaign Settings Tab

The Campaign Settings tab contains several sections, including:
- General Info
- TCPA Shield
- Spam Filter
- Default Payout Settings
- Publishers
- Platform Integration
- Call Routing
- URL Parameters
- Tracking Pixels

General Info

The General Info section includes:
- Campaign Name
- Campaign ID
- Tracking ID
- Number Format
- Settings for managing duplicate calls and call recordings
- Enable Revenue Recovery
- Require Stir/Shaken Attestation
- Add a Predictive Routing configuration

TCPA Shield

TCPA Shield is a tool to protect against professional litigators
It incurs a per-scrub fee

Spam Filter

Configure how many seconds must pass between calls from the same Caller ID
Default setting rejects duplicate calls from the same caller ID within 2 seconds and automatically blocks Anonymous Callers

Default Payout Settings

Configure how to track payouts for calls sent to the Campaign
Campaigns can track payouts as a Fixed Amount or Revshare Percentage
Campaign-level payout settings can be overridden per Publisher

Publishers

Add Tracking Numbers and Number Pools to a campaign for you or a publisher
Create a Call Tracking Tags for this Campaign
Number Pools work by placing the Ringba JavaScript tag on websites and landing pages to display unique phone numbers to every user and attributing detailed information about the source of the user

Platform Integration

Add Facebook Call Only Ads or Google Ads integrations on your campaign to fire conversions back to these platforms

Call Routing

Indicate the type of call routing configuration the Campaign uses:
- Predictive Routing automatically routes calls to your best-performing buyer by calculating an estimated revenue per call for each buyer

URL Parameters

Define URL Parameters for this Campaign
URL Parameters let you pass information directly into Ringba for reporting and integration with other platforms

Tracking Pixels

Define Tracking Pixels for this Campaign
Tracking pixels let you pass information directly from Ringba to other software platforms
Configure Shareable Tags for this Campaign
Shareable Tags enable sharing the Inbound Call ID and select tags to share with other Ringba accounts

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

This quiz covers campaign management features such as call tracking, payout settings, call routing, and URL parameters. Learn how to navigate and operate within a campaign.