Business Writing Types and 7 C's

Business Writing Types

• Instructional writing provides directions, like user manuals.
• Informational writing documents business details (e.g., financial statements).
• Persuasive writing aims to influence opinions (e.g., proposals).
• Transactional writing handles daily communications (e.g., invoices).

7 C's of Effective Business Writing

• Clarity: Use easy-to-understand language, avoiding jargon; ensure well-structured sentences.

• Conciseness: Get straight to the point without rambling; convey necessary information efficiently.

• Concreteness: Support claims with specific examples and data to enhance persuasiveness and believability.

• Correctness: Proofread for typos, grammatical errors, and punctuation mistakes.

• Completeness: Include all required information (sender/recipient details, date, body of the message).

• Coherence: Maintain a logical flow of ideas in the message to ensure connectedness, and thus effectiveness.

• Courtesy: Maintain respect and professionalism, even when expressing disagreement.