Business Strategies and Innovation Concepts
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Questions and Answers

What are two main disadvantages of licensing from the licensee's perspective?

Strong dependence on external sources of innovation and erosion of internal resources.

Describe the difference between a joint venture and a cooperative alliance.

A joint venture involves creating a new business entity that is legally separate from its parents, while a cooperative alliance is an agreement to collaborate in specific value-chain activities without forming a new entity.

What is outsourcing in a business context?

Outsourcing is the procurement of services or products from another firm instead of producing them in-house.

What advantage do strategic alliances offer regarding risks and costs?

<p>Strategic alliances help diffuse and reduce risks and costs associated with collaboration.</p> Signup and view all the answers

Identify a disadvantage of forming strategic alliances and its implications.

<p>Partner selection can be a disadvantage, as selecting the wrong partner may lead to trust issues and hinder the success of the alliance.</p> Signup and view all the answers

What characterizes the mature phase in industry cycles?

<p>The mature phase is characterized by incremental innovation and extensive competition among firms.</p> Signup and view all the answers

How do mature industries typically respond to market needs?

<p>Mature industries tend to focus on 'pull' strategies, responding to different market needs through incremental innovation.</p> Signup and view all the answers

What can cause disruption in mature industries?

<p>Disruption in mature industries can occur when incumbent companies' products are displaced by cheaper versions from competitors.</p> Signup and view all the answers

What are the two extreme points of innovation outlined by Henderson and Clark?

<p>The two extreme points of innovation are radical innovation and incremental innovation.</p> Signup and view all the answers

What defines radical innovation?

<p>Radical innovation establishes a new dominant design and involves major technological discoveries that cause non-linear changes.</p> Signup and view all the answers

How does incremental innovation differ from radical innovation?

<p>Incremental innovation involves improvements in existing designs while maintaining the underlying core concepts and linkages.</p> Signup and view all the answers

What outcomes can radical innovation lead to at the system level?

<p>Radical innovation can lead to technological saturation and major shifts in how technologies are utilized.</p> Signup and view all the answers

What type of market demand do new industries often face?

<p>New industries often face a 'push' demand characterized by solutions looking for a problem.</p> Signup and view all the answers

What are the four key elements in Rogers' innovation diffusion model?

<p>The four key elements are the innovation itself, the communication channel, time, and the social system.</p> Signup and view all the answers

Who are the innovators in Rogers' classification of adopters?

<p>Innovators are the first 2.5% of adopters who are adventurous and comfortable with complexity and uncertainty.</p> Signup and view all the answers

Describe the characteristic of early adopters according to Rogers' model.

<p>Early adopters comprise 13.5% of adopters, are well integrated into their social systems, and often influence others with their opinions.</p> Signup and view all the answers

What is a defining feature of the late majority during the adoption process?

<p>The late majority, comprising 34% of the population, approaches innovation skeptically and may adopt only under peer pressure.</p> Signup and view all the answers

How do laggards differ from other adopter categories?

<p>Laggards, making up 16% of adopters, rely on past experiences and are highly skeptical of innovations, seeking assurance before adopting.</p> Signup and view all the answers

What is the significance of communication channels in the diffusion of innovation?

<p>Communication channels are critical as they determine how information about the innovation is shared among potential users.</p> Signup and view all the answers

Why is timing important in the adoption of innovation?

<p>Timing is important because even a high-quality innovation may not succeed if the market or community is not ready for it.</p> Signup and view all the answers

What distinguishes innovators and early adopters from the later adopters?

<p>Innovators and early adopters are more open to experimentation and new technologies, while later adopters prefer reliable and proven products.</p> Signup and view all the answers

What is one key reason established firms might resist adopting a new technology?

<p>They might resist because the new technology requires investments in new competences that they do not possess.</p> Signup and view all the answers

How does organizational culture affect the adoption of new technology?

<p>Organizational culture can either support or hinder technology adoption, depending on whether it is traditionalist or proactive.</p> Signup and view all the answers

What is a potential market failure that can lead to the failure of technology adoption?

<p>A market failure occurs when the market is unable to detect the value of an innovation, allowing inferior technologies to prevail.</p> Signup and view all the answers

What are network externalities and how can they impact technology adoption?

<p>Network externalities refer to the situation where the benefits of adopting a technology depend on its compatibility with existing systems and the availability of complementary goods.</p> Signup and view all the answers

What role does resistance to change play in innovation adoption?

<p>Resistance to change can slow down the adoption of new technologies as stakeholders prefer to maintain their normal routines.</p> Signup and view all the answers

Why might pharmaceutical companies be cautious about adopting new technologies?

<p>Pharmaceutical companies may be cautious because they need to determine which emerging technologies will become dominant, leading to potential resource misallocation.</p> Signup and view all the answers

What are two factors that can cause the slow adoption of innovations?

<p>Factors include the autonomous value of the innovation being insufficient and institutional pressures that influence decisions.</p> Signup and view all the answers

How can adapting to previous technologies hinder the adoption of new technologies?

<p>Adapting to previous technologies can create a reliance on outdated systems, making stakeholders less willing to transition to newer, potentially better solutions.</p> Signup and view all the answers

What is the primary purpose of Phase III clinical trials?

<p>To gather substantial and reliable information on the safety and effectiveness of a treatment.</p> Signup and view all the answers

What follows after the completion of Phase IV clinical trials?

<p>Post-marketing surveillance begins as part of the pharmacovigilance process.</p> Signup and view all the answers

Why is the drug development process described as heterogeneous?

<p>Because each stage varies in duration, scope, investment requirements, and probability of success.</p> Signup and view all the answers

What is a significant reason for the increased failure rates in drug development?

<p>Failures can occur at any point in the pipeline, influenced by various factors over time.</p> Signup and view all the answers

How does ambiguity in healthcare affect the adoption of innovations?

<p>Adoption often occurs in a complex context where decision-makers may be influenced by peer pressure.</p> Signup and view all the answers

What characterizes collective decision-making in healthcare adoption?

<p>Choices are made jointly with others, often influenced by peer pressure or formal requirements.</p> Signup and view all the answers

What role do authoritative individuals play in healthcare adoption decisions?

<p>They make decisions based on their power, status, or expertise.</p> Signup and view all the answers

Why is it crucial for drug developers to submit findings to regulatory authorities?

<p>To obtain marketing and distribution approval based on gathered evidence of safety and efficacy.</p> Signup and view all the answers

What is a patent, and what rights does it confer to its owner?

<p>A patent is a property right that protects an invention, providing the owner exclusive rights to a new and useful product, process, substance, or design.</p> Signup and view all the answers

List two examples of what cannot be patented.

<p>Substituting one material with another and changing the size of an existing device cannot be patented.</p> Signup and view all the answers

Why is the claim considered the most important part of the patent application?

<p>The claim defines the technical details and the scope of protection conferred by the patent, outlining what is being patented.</p> Signup and view all the answers

What does the term 'patent pending' signify in the patent application process?

<p>'Patent pending' indicates that a patent application has been filed but not yet approved.</p> Signup and view all the answers

Describe the active form of using a patent.

<p>The active form involves obtaining a patent for exclusive rights to an invention or granting a license to others for a fee.</p> Signup and view all the answers

In what way can patents be used passively?

<p>Patents can be obtained for discoveries that are not immediately marketable to strategically prevent competitors from patenting similar inventions.</p> Signup and view all the answers

What is the typical duration of a patent once granted?

<p>A patent typically lasts for 20 years from the filing date.</p> Signup and view all the answers

What is a potential disadvantage of providing detailed information in a patent application?

<p>The detailed disclosure in a patent application could potentially expose the invention to competitors if the patent is not granted.</p> Signup and view all the answers

Study Notes

Healthcare Industry Support

  • Supported by four major industrial sectors: Pharmaceuticals & Biotech, MedTech, Information Technology, and Infrastructure.

Pharmaceuticals & Biotech

  • Pharmaceutical companies develop and produce drugs, therapies, and vaccines for human health.
  • Biotech companies utilize living organisms or their products (e.g., bacteria, enzymes) for drug manufacturing.

MedTech

  • Two main markets:
    • Medical Devices: Products for therapeutic and diagnostic uses (e.g., syringes, gloves, wheelchairs).
    • In Vitro Diagnostic Medical Devices: Products that provide diagnostic information from human specimens (e.g., pregnancy tests, blood tests).

Information Technology (IT)

  • Digital health solutions leverage ICT to enhance health management and lifestyle (e.g., monitoring, diagnostics).

Healthcare Infrastructure

  • Encompasses the physical buildings, systems, and associated personnel required to deliver healthcare services.

Hospital Value Chain

  • Consists of Primary Activities (resource and customer acquisition, product or service delivery) and Support Activities (infrastructure, human resource management, supply chain).
  • Healthcare value chain includes manufacturers, wholesalers, distributors, providers, professionals (nurses, midwives), and payers (patients) with the objective of providing the best care at minimum cost.

Hospital Value Chain (specific components)

  • Payers: Government-funded schemes, insurance, or individual payments for medical expenses.

Providers

  • Hospitals, clinics, nursing homes, pharmacies, and home healthcare services.

Producers (components of a hospital)

  • Companies manufacturing equipment and medicines.

Primary activities of hospitals

  • Processes from patient arrival to discharge, including ambulatory services, and marketing activities, along with diagnosis and treatment.

Support services of hospitals

  • Infrastructure management, human resource management, technology development, and supply chain management.

Value-based Healthcare

  • A framework that evaluates healthcare services based on a fraction between outcomes + patient experience / direct costs + indirect costs.
  • Improving quality of care and reducing healthcare costs is a crucial objective.
  • The patient experience, quality of care for the patient itself, and overall population health are important outcomes.

Innovation, Patterns, and Sources

  • Innovation involves new solutions to existing problems.
  • Innovation includes social construction, user-led elements, stakeholder involvement, and the adoption and diffusion of new solutions.
  • Sources of innovation include input, intermediate ideas (e.g., patents), and output measures.

Innovation Definitions

  • A new, better, or more efficient solution to an existing issue.
  • It can be a method, idea, a technology, and novel product.
  • Innovations improve people's lives, for example by improving quality of healthcare, and decreasing pollution.
  • Externalities, such as declining opportunities in industry, negative security, pollution and antibiotic resistance, are negative outcomes.

Innovation and Technology

  • Innovation and technology are not synonymous. Technology is a broad field of knowledge, skills, routines, and competencies.
  • Hard technology is tangible artifacts such as computers, phones, or drugs.
  • Soft technology comprises practices, protocols, and guidelines that guide the use of hard technology.
  • Types of knowledge include explicit knowledge that can be readily communicated and codified and tacit knowledge that's embedded in practices, habits, and is difficult to articulate.

Innovation Management

  • The management of activities related to idea generation, technology development, manufacturing and marketing.
  • The management of risks and maximizing its reduction to associated risks.

Healthcare Innovations

  • Variations range from straightforward improvements to complex, large-scale innovations.Examples include new drug developments.

Innovation in Healthcare Systems

  • Innovations frequently encounter resistance due to change from traditional practices and procedures and due to institutional pressures.

Innovation Process

  • The process of transforming ideas into practical solutions (inventions).
  • Includes invention, commercialization, and diffusion/adoption.

Types of Innovations

  • Radical: significant change in the technological design or concept.
  • Incremental: small improvements on an existing design.

Technological Trajectories

  • Include disruptive innovation where initial performance may not be as good as before, but it eventually improves.
  • Also include incremental innovation that improves on existing technology over time.

Innovation Adoption

  • Individual-led, Collective-led, and authoritative decision-making processes are involved during innovation adoption in different contexts.
  • Factors like social systems, stakeholder influences, and government policies can influence the adoption process.
  • Different levels (e.g., national) of government involvement in the process of innovation.

Sources of Healthcare Innovation

  • Individuals, organizations, clusters, entrepreneurs, universities, research organizations, and government-funded research can play a role in innovation.
  • Idea generation, design, development, testing and adoption.
  • Patents give exclusive rights to a new product, process, or design.
  • Copyrights protect original works of authorship.
  • Trade secrets protect confidential business information.
  • Other forms of innovation protection include trademarks which protect logos, names and brands and trade dress for product design.

Fundraising for Startups

  • Public funding sources: competitions, prizes/awards, convenient loans, and government/union grants.
  • Private funding sources: Business angels, venture capital, and family offices.

Funding for Innovations

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Description

This quiz explores key concepts in business strategies and innovation, including the characteristics of strategic alliances, the difference between joint ventures and cooperative alliances, and the phases of industry cycles. It also covers the implications of radical and incremental innovations, as well as the diffusion of innovations in new markets.

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