Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing

Search...

5 Questions

0 Views

Business Research Overview

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary purpose of business research?

To make decisions based solely on historical data

To mobilize the organization to take business actions that maximize performance (correct)

To gather as much data as possible without analysis

To conduct research that does not require input from decision makers

Which of the following represents a factor that drives business research?

Consumer satisfaction surveys

Business strategies (correct)

Market fluctuations

Employee feedback mechanisms

Which question is NOT a test to determine the applicability of business research information?

Are sufficient resources available?

Is the information financially viable? (correct)

Can information be applied to a critical decision?

Will the information improve managerial decision making?

Which type of study aims to explain the relationship between variables?

<p>Explanatory</p> Signup and view all the answers

What aspect of managerial decision making does effective business research directly aim to improve?

<p>Quality of data analysis</p> Signup and view all the answers

Study Notes

Business Research Overview

Business research is a process that involves gathering, analyzing, and disseminating business data and information to decision-makers.
The aim of business research is to support strategic decision-making and improve business performance.

Driving Forces of Business Research

Business research is driven by business planning, which includes:
- Organizational mission
- Business goals
- Business strategies
- Business tactics

Evaluating Research Effectiveness

Research effectiveness is judged through these criteria:
- Can the information be applied to a critical decision?
- Does the information improve managerial decision-making?
- Are sufficient resources available for the research?

Types of Business Studies

Reporting: Summarizes facts and figures.
Descriptive: Describes characteristics of a subject or group.
Explanatory: Explains the "why" behind certain phenomena.
Predictive: Forecasts future events or trends.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

This quiz covers the fundamentals of business research, including its objectives, driving forces, and methods of evaluation. Dive into the various types of business studies such as reporting, descriptive, explanatory, and predictive. Enhance your understanding of how effective research can support strategic decision-making.