Exploring AFLAC's Business Research and Decision-Making Process
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Questions and Answers

What are the three important business decisions that AFLAC faces?

The three important business decisions that AFLAC faces are: 1. How to create brand awareness, 2. Build consumer knowledge, 3. Build sales and loyalty.

What communication strategy is AFLAC aiming to address next?

AFLAC aims to address the difficulties in creating the right knowledge of AFLAC.

What did the research reveal about consumer awareness of AFLAC?

The research revealed that most consumers were unaware of AFLAC.

What is the next goal for AFLAC?

<p>The next goal for AFLAC is to address difficulties in creating the right knowledge of AFLAC.</p> Signup and view all the answers

Can knowledge be built in the same way as awareness?

<p>This question requires further investigation and analysis. There is no definitive answer provided in the given text.</p> Signup and view all the answers

What percentage of consumers recognize the name AFLAC but do not know that AFLAC specializes in supplemental disability insurance?

<p>Less than 30%</p> Signup and view all the answers

Can knowledge be built in the same way as awareness?

<p>No, they require different strategies</p> Signup and view all the answers

What was the focus of AFLAC's national television campaign?

<p>Building brand awareness</p> Signup and view all the answers

What is the main objective of AFLAC's next goal?

<p>Creating the right knowledge of AFLAC</p> Signup and view all the answers

What is the role of AFLAC sales associates in creating the company image compared to the company itself?

<p>The company plays a bigger role than sales associates</p> Signup and view all the answers

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