Business Model and Plan Quiz
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Questions and Answers

What is the main purpose of a business model?

  • To outline the revenue generation strategies
  • To describe the firm's competitive environment
  • To result in a profit in a marketplace (correct)
  • To define the value proposition of a company

Which revenue model involves giving away a certain level of product or services for free, but then charging a subscription fee for premium levels?

  • Sales revenue model
  • Transaction fee revenue model
  • Subscription revenue model
  • Freemium strategy (correct)

What does the value proposition of a company define?

  • How the product or service fulfills customer needs (correct)
  • How the company will earn money
  • The competitive environment of the firm
  • The unique qualities of the Internet and mobile platform

Which element of the business model describes 'how will you earn money'?

<p>Revenue model (D)</p> Signup and view all the answers

'Reduction of product search, price discovery costs' is associated with which successful e-commerce value proposition?

<p>'Reduction of product search, price discovery costs' (C)</p> Signup and view all the answers

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