10 Questions
What is a major concern for corporations regarding employee access to consumer IM systems?
The worry that sensitive communications might be intercepted by outsiders.
Why is it essential to make yourself unavailable on IM when focusing on other work?
To avoid distractions and ensure productivity.
What should you avoid sending over IM if you're not on a secure system?
Confidential information.
Why is it recommended to avoid complicated or long messages on IM?
Because email is better suited for those types of messages.
What is a key characteristic of effective business blogs?
Combining the global reach of a website with the conversational exchanges of e-mail or IM.
What is a key element of good business blogs?
Communicating with a personal style and an authentic voice.
How can blogs be used in business for project management?
Keeping project teams up to date.
What is another way businesses can utilize blogs?
For customer support, answering questions and offering tips and advice.
Why is it important to choose topics of peak interest to audiences in business blogs?
To engage and retain the audience's attention.
What is the benefit of using IM in business meetings?
It allows for more comfortable and capable communication among participants.
Study Notes
Business Letters
- A letterhead typically includes the company's name and address
- Stationery includes the company's name and address, as well as additional details
- The date is included in the letter, followed by the inside address and salutation
- The message is the main content of the letter, and it should be clear and concise
- The complimentary close is a polite way to end the letter, followed by the signature and sender's printed name and title
Memos
- Memos are less formal than letters and are used for internal communication
- A memo typically includes a title, headings, and a clear and concise message
- The headings include To, From, Date, and Subject
- The message is the main content of the memo, and it should be easy to understand
Effective Email Messages
- To create an effective email, follow the company's email policy
- Write effective subject lines to help the recipient decide whether to read the email
- Demonstrate good email etiquette, such as respecting the chain of command and not letting emotions get the best of you
- A good email format includes the subject line, headings, and a clear and concise message
- The salutation is a polite greeting, followed by the message and complimentary close
Sending Professional Email
- Observe writing rules to avoid sloppy writing and ensure clarity
- Avoid using instant messaging (IM) systems for confidential or sensitive information
- Effective use of IM includes scheduling IM usage, protecting confidential information, and avoiding personal messages
- Avoid multiple conversations and maintain "spim" filters to reduce spam
Effective Business Blogs
- Blogs redefine the nature of business communication by combining global reach with conversational exchanges
- Good business blogs must communicate with a personal style and authentic voice, deliver new information quickly, and choose topics of peak interest
- Blogs are useful for project management, company news, customer support, and public relations and media relations
This quiz covers the essential elements of a business letter, including the letterhead, stationery, and date formats.
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