Business Ideation and Brainstorming Techniques
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Business Ideation and Brainstorming Techniques

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Questions and Answers

Which of the following best describes the role of ideation in current market conditions?

  • It helps maintain traditional business models.
  • It encourages innovation across all facets of business. (correct)
  • It focuses solely on reducing product costs.
  • It promotes competitive pricing strategies.
  • What is an example of using personal skill sets in ideation?

  • Analyzing competitors in the digital marketplace.
  • Conducting market research on consumer behavior.
  • Developing a novel app to enhance shopping experiences.
  • Creating a new recipe based on culinary expertise. (correct)
  • How did the COVID-19 pandemic influence ideation strategies?

  • It discouraged innovation in traditional industries.
  • It reduced the need for online selling.
  • It created opportunities for new business models focused on online services. (correct)
  • It eliminated the need for product improvement.
  • What does product improvement in ideation involve?

    <p>Enhancing a product by adding new services or combining it with other products.</p> Signup and view all the answers

    Which method is specifically used to generate a large volume of ideas during the ideation phase?

    <p>Brainstorming.</p> Signup and view all the answers

    What role does a moderator serve during the brainstorming process in ideation?

    <p>To stimulate the team and maintain focused discussions.</p> Signup and view all the answers

    Which aspect is NOT considered as part of generating an idea?

    <p>Focusing on competitor weaknesses.</p> Signup and view all the answers

    Which of the following is an innovative product improvement example?

    <p>A detergent product combined with a fabric conditioner.</p> Signup and view all the answers

    What is essential for generating quality ideas in brainstorming sessions?

    <p>Generating a high volume of ideas</p> Signup and view all the answers

    What should be avoided to ensure a free flow of ideas in brainstorming?

    <p>Judging ideas as they are generated</p> Signup and view all the answers

    In a co-creation workshop, what is the primary goal of group activities?

    <p>To stimulate creativity and collaboration for innovative solutions</p> Signup and view all the answers

    What does the Menu of Ideas facilitate during meetings?

    <p>Creating a visual representation of the ideas generated</p> Signup and view all the answers

    What is the purpose of the Decision Matrix in the brainstorming process?

    <p>To evaluate how well each idea meets established criteria</p> Signup and view all the answers

    Which of the following is a characteristic of successful brainstorming?

    <p>Embracing unconventional ideas</p> Signup and view all the answers

    How can team members enhance the brainstorming process?

    <p>Through the combination and embellishment of each other’s ideas</p> Signup and view all the answers

    What is the role of bold perspectives in brainstorming?

    <p>They can lead to innovative solutions when encouraged</p> Signup and view all the answers

    Study Notes

    Ideation

    • Ideation is a tool for creating value.
    • The pandemic has accelerated e-commerce and decreased brick-and-mortar store use.
    • Personal skills, current events, invention, and product improvement can be used to develop business ideas.

    Brainstorming

    • During brainstorming, the focus is producing and embellishing ideas, and criticism is not permitted.
    • Ideas should be combined, adapted, transformed, and split.

    Co-creation Workshop

    • Co-creation workshops are used to stimulate creativity.
    • Co-creation workshops can be used to add knowledge from different specialists.
    • The menu of ideas is used to make idea volumes tangible and visualize the decision-making process.

    Decision Matrix

    • The decision Matrix analyzes the extent to which each idea meets the needs of the project by grouping and evaluating the ideas.

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    Ideation - BM2313 - STI PDF

    Description

    Explore essential methodologies for ideation, brainstorming, and decision-making in business contexts. Learn how to harness creativity through co-creation workshops and the decision matrix to evaluate and enhance your ideas. This quiz will help you understand how to visualize the decision-making process and prioritize business concepts effectively.

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