Business Forecasting Methods
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Questions and Answers

A company observes a demand pattern that fluctuates randomly without any discernible trend or seasonality. Which forecasting method would be most appropriate for predicting future demand?

  • Exponential Smoothing (ES) with a high smoothing constant
  • Causal modeling using economic indicators
  • A simple Moving Average (MA) method with a small order (N) (correct)
  • Trend analysis using regression techniques

A time series exhibits a clear upward trend. Using a Moving Average (MA) method for forecasting would likely:

  • Provide a more stable forecast compared to Exponential Smoothing (ES).
  • Accurately capture the increasing trend.
  • Underestimate future values due to lagging behind the trend. (correct)
  • Eliminate the trend component, resulting in a stationary forecast.

In Exponential Smoothing (ES), what effect does increasing the smoothing constant ($\alpha$) have on the forecast's responsiveness to recent demand changes?

  • It has no effect on the forecast's responsiveness.
  • It makes the forecast less responsive, giving more weight to past data.
  • It stabilizes the forecast by reducing the impact of outliers.
  • It makes the forecast more responsive, giving more weight to recent data. (correct)

When is it more appropriate to use a causal model rather than a time series method for forecasting?

<p>When there are identifiable external factors that significantly influence the variable of interest. (A)</p> Signup and view all the answers

Which of the following statements best differentiates between a Moving Average (MA) method and Exponential Smoothing (ES)?

<p>MA assigns equal weights to all past observations within the specified window, while ES assigns exponentially decreasing weights to past observations. (B)</p> Signup and view all the answers

Flashcards

Forecasting

The process of estimating future values based on past data.

Causal Models

Forecasting methods that analyze different data than the series being forecast.

Time Series Methods

Techniques using past values of the same series to predict future values.

Moving Average (MA)

An arithmetic average of the last N observations to smooth fluctuations.

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Exponential Smoothing (ES)

A forecasting technique that uses a weighted average of past values with more weight on recent observations.

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Study Notes

Forecasting

  • Forecasting involves two main divisions: marketing and operations (production).
  • Forecasts are inherently inaccurate.
  • Forecasts should not be a single number.
  • Aggregate forecasts are often more accurate than short-term forecasts.

Forecasting Methods

  • Subjective methods include customer surveys, panels of experts, and Delphi methods.
  • Objective methods include time series models.
  • Causal methods analyze different data to forecast.

Causal Models

  • In causal models, variables correlated with the variable to be forecast are analyzed.
  • A typical model represents the dependent variable as a function of independent variables.
  • Examples of regression models include univariate (linear/nonlinear) and multivariate (linear/nonlinear).

Time Series Methods

  • Time series methods use past values of a variable to forecast future values, assuming the future resembles the past.
  • Notation: D1, D2, D3... represent observed values of historical demand (Dt).
  • Ft represents the forecast made for period t.

Demand Patterns

  • Random Series: No discernible pattern.
  • Stationary Series: Demand fluctuates, but mean and variance remain constant over time.
  • Trend Series: Demand shows an upward or downward linear trend.
  • Seasonal Series: Demand exhibits repeating patterns over specific time intervals.
  • Cyclic patterns: Similar to seasonal patterns but not tied to specific time intervals. Pattern repeats, but not necessarily with a fixed time period.

Moving Average (MA)

  • Moving Average (MA): The arithmetic average of the last 'N' observations.
  • MA(3) = (Dt + Dt-1 + Dt-2)/3

Exponential Smoothing (ES)

  • Exponential smoothing weights previous forecasts and current demand to forecast.
  • The forecast is a weighted average of the previous forecast and the current demand.
  • Ft = αDt + (1 - α)Ft-1, where 0 ≤ α ≤ 1.
  • α (alpha) value influences the weight given to recent and past values, a higher α value gives more weight to recent values.

Example Calculation (Ex 2 & 3)

  • Example demonstrating forecasting calculations using different quarters, failures, and alpha (smoothing factor) values. Specific calculated (F) values are shown for each quarter.

Additional Notes

  • A smoothing factor (alpha) of 0.1-0.6 would be typical for practical reasons. Higher values give more weight to recent demand.

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Related Documents

Forecasting Methods PDF

Description

Explore forecasting methods in business, including subjective, objective, causal, and time series approaches. Understand the importance of accurate forecasting for marketing and operations, and the limitations of each method. Key concepts include regression analysis and time series analysis.

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