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Business Development Strategies

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Questions and Answers

What is the primary focus of Sales Development Representatives (SDRs) or Account Development Representatives (ADRs)?

Identifying, qualifying, and nurturing potential leads (correct)
Dedicating time to core sales activities
Converting potential leads into deals
Proactively engaging in business development activities

What percentage of their time should salespeople dedicate to core sales activities?

90%
80% (correct)
50%
70%

What is the primary benefit of sales enablement tools in business development?

Empowering salespeople to optimize their time and personalize outreach (correct)
Mitigating potential risks associated with fluctuations in lead generation
Reducing the risk of relying on others
Initiating the sales process with potential leads

Why is it essential for salespeople to engage in business development activities?

To ensure a consistent pipeline and mitigate potential risks (B) Signup and view all the answers

What is the result of SDRs/ADRs effort in identifying, qualifying, and nurturing potential leads?

A steady flow of prospects for Account Executives (C) Signup and view all the answers

What is the role of technology in business development?

Indispensable for successful business development (B) Signup and view all the answers

What is the primary goal of integrating sales enablement tools into daily lead generation and prospecting activities?

To automate email creation and facilitate rapid, personalized outreach (A) Signup and view all the answers

What is the purpose of the '90-10 rule' in targeting high-value accounts?

To use 90% pre-crafted email templates and 10% customization for each recipient (A) Signup and view all the answers

What is the primary objective of a clear and concise introduction in a sales email?

To state the name, company affiliation, and reason for outreach (B) Signup and view all the answers

What is the key distinction between sales and marketing language?

Sales language is direct, concise, and tailored to address pain points, while marketing language targets a broader audience (A) Signup and view all the answers

What is the primary benefit of using sales enablement tools to streamline workflows?

Effortless sending of tailored emails to dozens or hundreds of prospects in a fraction of the time (A) Signup and view all the answers

What is the primary purpose of including a confident call to action in a sales email?

To clearly state the desired outcome, whether scheduling a meeting, phone call, or product demonstration (A) Signup and view all the answers

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