Business Development Strategies
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Questions and Answers

What is the primary focus of Sales Development Representatives (SDRs) or Account Development Representatives (ADRs)?

  • Identifying, qualifying, and nurturing potential leads (correct)
  • Dedicating time to core sales activities
  • Converting potential leads into deals
  • Proactively engaging in business development activities

What percentage of their time should salespeople dedicate to core sales activities?

  • 90%
  • 80% (correct)
  • 50%
  • 70%

What is the primary benefit of sales enablement tools in business development?

  • Empowering salespeople to optimize their time and personalize outreach (correct)
  • Mitigating potential risks associated with fluctuations in lead generation
  • Reducing the risk of relying on others
  • Initiating the sales process with potential leads

Why is it essential for salespeople to engage in business development activities?

<p>To ensure a consistent pipeline and mitigate potential risks (B)</p> Signup and view all the answers

What is the result of SDRs/ADRs effort in identifying, qualifying, and nurturing potential leads?

<p>A steady flow of prospects for Account Executives (C)</p> Signup and view all the answers

What is the role of technology in business development?

<p>Indispensable for successful business development (B)</p> Signup and view all the answers

What is the primary goal of integrating sales enablement tools into daily lead generation and prospecting activities?

<p>To automate email creation and facilitate rapid, personalized outreach (A)</p> Signup and view all the answers

What is the purpose of the '90-10 rule' in targeting high-value accounts?

<p>To use 90% pre-crafted email templates and 10% customization for each recipient (A)</p> Signup and view all the answers

What is the primary objective of a clear and concise introduction in a sales email?

<p>To state the name, company affiliation, and reason for outreach (B)</p> Signup and view all the answers

What is the key distinction between sales and marketing language?

<p>Sales language is direct, concise, and tailored to address pain points, while marketing language targets a broader audience (A)</p> Signup and view all the answers

What is the primary benefit of using sales enablement tools to streamline workflows?

<p>Effortless sending of tailored emails to dozens or hundreds of prospects in a fraction of the time (A)</p> Signup and view all the answers

What is the primary purpose of including a confident call to action in a sales email?

<p>To clearly state the desired outcome, whether scheduling a meeting, phone call, or product demonstration (A)</p> Signup and view all the answers

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