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Questions and Answers
What is the most important goal of business communication?
What is the most important goal of business communication?
- receiver understanding
- organizational goodwill
- favorable relationship between sender and receiver (correct)
- receiver response
When working to create and maintain a favorable relationship with a receiver, what should a sender stress?
When working to create and maintain a favorable relationship with a receiver, what should a sender stress?
- stress mutual interests and benefits (correct)
- impress the receiver by using technical terms
- do just what the receiver expects
- use positive wording
According to Newman and Summer, what does communication involve the exchange of?
According to Newman and Summer, what does communication involve the exchange of?
- all the above (correct)
- opinion
- emotions
- facts
For what purpose is a memorandum (memo) considered a brief form of written communication?
For what purpose is a memorandum (memo) considered a brief form of written communication?
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In circular letters, how is personal interest created?
In circular letters, how is personal interest created?
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Study Notes
Business Communication Goals
- The most important goal of business communication is to create and maintain a favorable relationship with the receiver.
Effective Communication
- To achieve effective communication, a sender should stress creating and maintaining a favorable relationship with the receiver.
Communication Involves
- According to Newman and Summer, communication involves the exchange of information, ideas, or attitudes between sender and receiver.
Memorandum (Memo)
- A memorandum (memo) is considered a brief form of written communication, used for conveying quick and concise messages.
Circular Letters
- Personal interest in circular letters is created by addressing the recipients by name and making the content relevant to their interests.
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