Business Communication Genres Overview
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Questions and Answers

The ______ heading uses the company stationery, bearing the company’s logo and information.

modern

Business letters are a common form of writing used to communicate ______ with others.

formally

A ______ letter is used to formally inform your employer that you’re leaving your job.

resignation

The inside address indicates the name of the ______ and the company's address.

<p>recipient</p> Signup and view all the answers

Memoranda are short documents used to communicate information within an ______.

<p>organization</p> Signup and view all the answers

The body of the letter should be simple, clear, and ______.

<p>focused</p> Signup and view all the answers

A polite way to end a letter is known as the ______ close.

<p>complimentary</p> Signup and view all the answers

The structure of a business letter typically includes a ______, which contains the address and date.

<p>heading</p> Signup and view all the answers

Social media platforms like Facebook and Twitter are examples of ______ channels for communication.

<p>digital</p> Signup and view all the answers

A memorandum is usually issued by those in ______ positions and up in an organization.

<p>mid-level</p> Signup and view all the answers

A third important communication material is the minutes of a ______.

<p>meeting</p> Signup and view all the answers

A business proposal is a written plan that describes a business ______.

<p>idea</p> Signup and view all the answers

To reach your goals in a business proposal, focus on understanding your target ______.

<p>client</p> Signup and view all the answers

Doing good research helps you gather useful ______.

<p>information</p> Signup and view all the answers

Support your ideas with facts and figures to make your proposal more ______.

<p>convincing</p> Signup and view all the answers

Having a unique approach can help you shine among ______

<p>competitors</p> Signup and view all the answers

Business proposals generally have three major parts: the problem statement, the proposed solution, and the ______

<p>costing</p> Signup and view all the answers

Make sure to explain how you will support the client throughout the ______

<p>process</p> Signup and view all the answers

Social media channels are platforms that allow people to create, share, and exchange ______

<p>content</p> Signup and view all the answers

Facebook is the most popular ______ website.

<p>social media</p> Signup and view all the answers

Flashcards

Business Letter Purpose

Formal communication with external parties (clients, employees, companies).

Memorandum (Memo)

Short document for internal communication within an organization.

Meeting Minutes Function

Records of discussions, decisions, and assigned tasks during a meeting

Types of Business Letters

Different letters for specific situations like application, resignation, acceptance, follow-up, appreciation.

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Business Proposal

Document outlining a project plan and persuading parties to support it.

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Business Letter Format

A structured format for formal written communication in business, including headings, addresses, salutations, body paragraphs, closing, and signature.

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Memo Structure

A memo should contain key information first, followed by supporting details, and clear instructions or next steps.

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Business Letter Body

The main part of a business letter, typically written in 3 paragraphs: stating the objective, providing details, and expressing gratitude.

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Memo Purpose

The purpose of a memo is internal, brief communication with clear objectives and instructions for employees.

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Minutes of Meeting

A record of discussions and decisions made during a meeting.

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Target Client Understanding

Identifying and understanding the needs of the client.

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Market Analysis

Studying industry trends and competition.

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Competitor Analysis

Researching competitors' strengths and weaknesses.

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Unique Approach

A method that sets you apart from competitors by offering innovative solutions, clear benefits, and expertise, focusing on customer experience.

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Problem Statement

A description of the client's issue in a business proposal, demonstrating understanding of their situation.

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Proposed Solution

A detailed plan in a business proposal outlining how you will address the client's problem, including step-by-step procedures for effective execution.

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Costing/Pricing

The section in a business proposal that outlines the cost of the proposed services, including payment options like one-time or staggered payments.

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Social Media Channels

Platforms and apps that enable users to create, share, and exchange content, facilitating online communities and communication.

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Study Notes

Communication Genres: Cross-Professional Overview

  • Various professions use different communication styles, but some genres are universal
  • Examples include memoranda, meeting minutes, business letters, and proposals
  • These are essential for conveying information about individuals, organizations, and events

Written Modes of Professional Communication

  • Business letters are common for formal communication with various parties such as customers, employees, or other companies
  • Kinds of Business Letters:
    • Job applications (highlighting qualifications)
    • Resignation letters (formal notification of leaving)
    • Acceptance letters (confirming job offer)
    • Follow-up letters (checking on status of prior communication)
    • Appreciation letters (showing gratitude)
  • Structure of Business Letters:
    • Heading (conventional or modern)
    • Inside address (recipient's name, title, address)
    • Salutation (formal greeting)
    • Body (clear, focused, multiple paragraphs - reason, details, gratitude)
    • Complimentary close (polite closing)
    • Signature (authenticating the writer)

Memoranda

  • A memo is a shorter communication format
  • Typically used for internal announcements, instructions, updates, or policy changes within an organization
  • Typically authored by mid to upper management
  • Important information is presented first, followed by further details, and a clear conclusion
  • Effective memos are clear, concise, and impactful
  • Memos are a permanent record

Minutes of Meetings

  • Recorded account of meetings
  • Include discussions, decisions, and assigned actions
  • Important for future reference and clarity
  • Records are kept for organizational purposes

Business Proposals

  • Documents outlining plans for projects or services
  • Used to persuade potential clients or investors
  • Consist of a problem statement, a proposed solution, and costs

Social Media Channels

  • Platforms for sharing and exchanging content
  • Include Facebook, Instagram, YouTube, LinkedIn, Pinterest
  • Used for personal and business purposes

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Description

Explore various communication genres essential in professional settings. This quiz covers the types and structures of business letters, memoranda, meeting minutes, and proposals typically used across different professions. Understanding these genres is key to effective information conveyance in the workplace.

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