Podcast
Questions and Answers
What is one primary benefit of companies using targeted statements in their marketing?
What is one primary benefit of companies using targeted statements in their marketing?
- To increase product pricing
- To simplify production processes
- To decrease competition
- To maintain an economic moat (correct)
Which technology has significantly influenced the way companies conduct business in the 21st century?
Which technology has significantly influenced the way companies conduct business in the 21st century?
- Artificial Intelligence
- Traditional Marketing
- Information and Communication Technology (correct)
- Manufacturing Automation
What does E-commerce primarily involve?
What does E-commerce primarily involve?
- Advertising through print media
- Conducting business through digital communication (correct)
- Offline transactions between buyers and sellers
- Personal selling in physical stores
Which of the following is NOT a method utilized in electronic commerce transactions?
Which of the following is NOT a method utilized in electronic commerce transactions?
What aspect of marketing has notably changed since the 1990s and 2000s?
What aspect of marketing has notably changed since the 1990s and 2000s?
How has digital marketing primarily been defined?
How has digital marketing primarily been defined?
What is a significant challenge posed by the electronic revolution in business?
What is a significant challenge posed by the electronic revolution in business?
What factor is mentioned as contributing to the success and survival of organizations today?
What factor is mentioned as contributing to the success and survival of organizations today?
Which of the following best defines business?
Which of the following best defines business?
What is the primary objective of a business as defined in the content?
What is the primary objective of a business as defined in the content?
Which function is NOT identified as a major function of business?
Which function is NOT identified as a major function of business?
What role does business play in economic development according to the content?
What role does business play in economic development according to the content?
What does the term 'business proposition' refer to?
What does the term 'business proposition' refer to?
Which of the following is an important function of business that aids in employment generation?
Which of the following is an important function of business that aids in employment generation?
Which of the following is NOT a benefit of business mentioned in the content?
Which of the following is NOT a benefit of business mentioned in the content?
Which countries are identified as developed due to business development?
Which countries are identified as developed due to business development?
Which of the following is NOT considered a digital marketing channel?
Which of the following is NOT considered a digital marketing channel?
What is one significant benefit of e-commerce mentioned in the content?
What is one significant benefit of e-commerce mentioned in the content?
Which marketing strategy focuses on leveraging influencers to promote products or services?
Which marketing strategy focuses on leveraging influencers to promote products or services?
What does e-commerce primarily enable for firms and individuals?
What does e-commerce primarily enable for firms and individuals?
What technological advancement in the 1960s facilitated the exchange of transactions information?
What technological advancement in the 1960s facilitated the exchange of transactions information?
Which of the following statements about digital marketing is true?
Which of the following statements about digital marketing is true?
Which era marked businesses beginning to use computers for processing internal transactions?
Which era marked businesses beginning to use computers for processing internal transactions?
What does the acronym EDI stand for, as developed in the 1979 committee?
What does the acronym EDI stand for, as developed in the 1979 committee?
What is a key benefit of a consumer providing reviews or ideas for product development to a business?
What is a key benefit of a consumer providing reviews or ideas for product development to a business?
Which of the following is NOT a type of e-commerce mentioned?
Which of the following is NOT a type of e-commerce mentioned?
What function does e-governance primarily serve between the government and its citizens?
What function does e-governance primarily serve between the government and its citizens?
Which of the following is an example of peer-to-peer e-commerce?
Which of the following is an example of peer-to-peer e-commerce?
What technology does peer-to-peer e-commerce utilize?
What technology does peer-to-peer e-commerce utilize?
Which of the following describes mobile commerce (m-commerce)?
Which of the following describes mobile commerce (m-commerce)?
How does e-governance benefit departments like healthcare and education?
How does e-governance benefit departments like healthcare and education?
Which of the following accurately reflects the role of mobile consumers in m-commerce?
Which of the following accurately reflects the role of mobile consumers in m-commerce?
Which factor contributed to the growth of E-commerce in India after the late 1990s?
Which factor contributed to the growth of E-commerce in India after the late 1990s?
What percentage has India's E-commerce market grown since 2007?
What percentage has India's E-commerce market grown since 2007?
Which of the following describes the Business-to-Business (B2B) e-commerce model?
Which of the following describes the Business-to-Business (B2B) e-commerce model?
What is a key characteristic of e-commerce as described in the content?
What is a key characteristic of e-commerce as described in the content?
What role did globalisation play in e-commerce?
What role did globalisation play in e-commerce?
Which of the following best exemplifies a B2B e-commerce platform?
Which of the following best exemplifies a B2B e-commerce platform?
What impact did the Covid-19 pandemic have on e-commerce trends?
What impact did the Covid-19 pandemic have on e-commerce trends?
Which of the following is NOT a feature of e-commerce?
Which of the following is NOT a feature of e-commerce?
What is a significant benefit of using websites and online advertisements for businesses?
What is a significant benefit of using websites and online advertisements for businesses?
Why is targeting the younger generation important for businesses?
Why is targeting the younger generation important for businesses?
What factor is emphasized to ensure businesses succeed during COVID-19?
What factor is emphasized to ensure businesses succeed during COVID-19?
What role does corporate social responsibility play for companies during challenging times?
What role does corporate social responsibility play for companies during challenging times?
Which of the following is NOT a method to empower customers?
Which of the following is NOT a method to empower customers?
What is one essential outcome businesses should aim for?
What is one essential outcome businesses should aim for?
Which statement reflects the current landscape of business during the pandemic?
Which statement reflects the current landscape of business during the pandemic?
What type of content should businesses consider developing to engage consumers?
What type of content should businesses consider developing to engage consumers?
Flashcards
What is Business?
What is Business?
The process of buying and selling goods or services to make money. It involves activities like production, distribution, and selling.
Modern Business Definition
Modern Business Definition
The modern definition emphasizes the economic activity of producing, distributing, and selling goods and services. It aims to satisfy human needs by making a profit.
Business Proposition
Business Proposition
The proposition explains in simple terms why a customer should choose a particular business or its offerings.
Definition of a Proposition
Definition of a Proposition
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Production Function
Production Function
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Organizing Function
Organizing Function
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Financing Function
Financing Function
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Distribution Function
Distribution Function
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Value Proposition
Value Proposition
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E-commerce
E-commerce
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Digital Marketing
Digital Marketing
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Economic Moat
Economic Moat
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Challenges in the Digital Era
Challenges in the Digital Era
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Information & Communication Technology Era
Information & Communication Technology Era
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Digital Marketing Evolution
Digital Marketing Evolution
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Technologies in E-commerce
Technologies in E-commerce
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What is Digital Marketing?
What is Digital Marketing?
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What is E-commerce?
What is E-commerce?
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What is SEO?
What is SEO?
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What is SEM?
What is SEM?
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What is Content Marketing?
What is Content Marketing?
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What is Influencer Marketing?
What is Influencer Marketing?
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What is Social Media Marketing?
What is Social Media Marketing?
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What is E-commerce Marketing?
What is E-commerce Marketing?
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What are EDI standards?
What are EDI standards?
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What is B2B E-commerce?
What is B2B E-commerce?
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How has e-commerce transformed businesses?
How has e-commerce transformed businesses?
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What is Alibaba?
What is Alibaba?
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Why is e-commerce a fast-growing industry?
Why is e-commerce a fast-growing industry?
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How has e-commerce impacted global trade?
How has e-commerce impacted global trade?
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How did the COVID-19 pandemic impact e-commerce?
How did the COVID-19 pandemic impact e-commerce?
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What are the key features of e-commerce?
What are the key features of e-commerce?
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Consumer-to-Business (C2B)
Consumer-to-Business (C2B)
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E-Governance
E-Governance
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Peer-to-Peer (P2P) e-Commerce
Peer-to-Peer (P2P) e-Commerce
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Mobile Commerce (m-commerce)
Mobile Commerce (m-commerce)
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Business-to-Consumer (B2C)
Business-to-Consumer (B2C)
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Business-to-Business (B2B)
Business-to-Business (B2B)
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Business-to-Government (B2G)
Business-to-Government (B2G)
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Government-to-Government (G2G)
Government-to-Government (G2G)
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How can businesses empower customers?
How can businesses empower customers?
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What is an Economic Moat?
What is an Economic Moat?
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What are the challenges in the digital era?
What are the challenges in the digital era?
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What is Digital Marketing Evolution?
What is Digital Marketing Evolution?
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What are technologies used in E-commerce?
What are technologies used in E-commerce?
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What is the Information & Communication Technology Era?
What is the Information & Communication Technology Era?
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Study Notes
E-Commerce: Redefining Business Proposition
- E-commerce is the use of the web to transact business
- This includes online retail sales, supplier purchases, online bill paying, and more
- E-commerce has become a buzzword in present information technology which uses:
- Electronic data interchange
- Electronic fund transfers
- Credit cards
- E-commerce has evolved in India since the late 1990s
Business Proposition
- A proposition is a statement that puts forth an idea, suggestion, or plan. It is an easy-to-understand reason for customers to buy a product or service.
- Companies use a proposition to target customers most likely to benefit and maintain a good economic position.
- Businesses have many functions such as production, organizing, finance, distribution, selling and more
Importance of Business
- Business is a crucial human activity for national economic development, improving living standards.
- Key functions include:
- Economic development
- Utilizing natural resources
- Improving quality of life
- Meeting human wants
- Generating employment
- Earning foreign exchange
- Increasing government revenue
- Fostering international relations
- Promoting self-sufficiency
Digital Marketing
- Digital marketing uses the internet and online technologies to promote services and products.
- It became more prominent in the 1990s and 2000s.
- Including: computers, mobile phones, and other digital media platforms.
- Digital marketing trends:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content marketing
- Influencer marketing
- Social media marketing
- E-commerce marketing.
Digital Marketing for E-commerce
- Digital marketing tools support online business activities
- Methods include:
- Websites and advertisements on sites help businesses communicate to consumers
- Providing details of new products and services
- Consumer feedback and reviews in forums and features are integrated.
- Online payment methods enhance convenience
Types of E-Commerce
- Business-to-Business (B2B):
- This model involves selling products to other businesses.
- Ex: Alibaba
- Business-to-Consumer (B2C):
- This model sells directly to consumers.
- Ex: Apple, McDonald's
- Consumer-to-Consumer (C2C):
- This model connects consumers to sell to each other through a platform.
- Ex: eBay
- Consumer-to-Business (C2B):
- A consumer creates value for businesses. Consumers write reviews and provide input.
- E-governance:
- Refers to interactions between the government and other parties, like citizens. It's a platform for numerous government duties like agriculture, finance, defense, education, etc.
- Peer-to-Peer (P2P):
- Allows users to directly share files, computer resources without intermediaries. Ex: file-sharing sites
E-Commerce History
- The emergence of large businesses in the late 1800's and early 1900's prompted the need for formal records.
- In the 1950s, computers began storing and processing transactions.
- By the 1960s, businesses sent information using punched cards or magnetic tapes.
- In 1979, ANSI established a committee to set standards for EDI.
- The committee developed standards in the 1980s to enable firms to share commercial transactions through private networks.
E-Commerce Trends in India
- E-commerce has gained rapid growth in India's economy, especially in recent years.
- One report showed growth of 70% annually since 2007, surpassing 500% growth
- Pre-pandemic, there was a clear distinction between online and offline shopping.
Mobile Commerce (m-commerce)
- Mobile commerce utilizes wireless devices like cell phones and tablets to conduct business transactions.
- This includes stock trades, price comparisons, banking, travel reservations, etc.
Major Advantages of E-commerce
- Global Reach: E-commerce transcends national boundaries, reaching a vast customer base worldwide.
- Cost of Trading: Conducting transactions online is typically cheaper than traditional methods and also has cost-effective tools to maintain customer loyalty.
- Knowledge of Customer Behavior: Businesses have access to data on customer behavior through websites, allowing them to track and understand customers' actions.
Implementing an Effective Omnichannel Ecommerce Strategy
- Plan the strategy
- Embrace all possible channels
- Maintain a consistent brand image
- Invest in customer care service
- Decide which customer segments to focus on
- Make every touchpoint a shopping haven
- Integrate your systems and tools
- Continuously optimize channels
Tools for Implementing an Effective E-commerce Blueprint
- G Suite
- Trello
- Larksuite
- Basecamp
- WhatsApp for business
- Zoom
- Kickidler
- Gpay, PhonePe, PayTM, RazorPay
- Moodle, Teachable, Udemy (LMS)
- Zoho, QuickBooks
- AI-based tools (Articoolo, Gtranslate)
- Competitive research tools (Spyfu, Ubersuggest, Alexa)
7 Point Blueprint for Business Strategies
- Touchpoints (How to connect with internal and external teams)
- Close look at the accounting processes
- Optimization/Maximizing productivity in processes
- Communication Processes
- Operational and Administrative Processes.
- Delivery processes
- Marketing and Sales processes
Empowering Customers
- Websites provide details on new products
- Consumers leave feedback and reviews
- Order tracking enhanced convenience
- 24/7 customer support
- Notification about sales and discounts
E-Commerce Conclusion
- The importance of digital literacy
- Importance of corporate social responsibility
- Targetting the right audience
- Digital content development
- Providing better access to products and services
- Broadening customer reach
- Evaluate the value of e-commerce and digital marketing
- Use digital platforms to grow brand awareness
E-commerce is redefining the business proposition
- E-commerce is changing how businesses operate, especially in retail and distribution.
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