Business Analytics for Retailers
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Questions and Answers

What is the main purpose of a pivot table in the context of business intelligence?

  • To examine customer regional distribution and advertising source (correct)
  • To measure key performance indicators
  • To enhance decision-making for senior management
  • To create a balanced scorecard framework

What is the primary goal of decision-support for senior management?

  • To focus on unimportant performance information
  • To create a pivot table
  • To measure outcomes on four dimensions
  • To help executives focus on important performance information (correct)

What is the balanced scorecard framework used for?

  • To measure key performance indicators
  • To examine customer regional distribution
  • To operationalize the firm's strategic objectives along four dimensions (correct)
  • To create a pivot table

What is the main purpose of key performance indicators (KPIs)?

<p>To measure each dimension of the balanced scorecard framework (B)</p> Signup and view all the answers

What is the relationship between the break-even point and the sales price and cost to make each unit?

<p>The break-even point is directly proportional to the sales price and cost (B)</p> Signup and view all the answers

What is the primary benefit of using a balanced scorecard framework?

<p>It provides a comprehensive view of the firm's performance (C)</p> Signup and view all the answers

What is the role of the balanced scorecard method in decision-making?

<p>It provides a framework for measuring performance along four dimensions (D)</p> Signup and view all the answers

What is the purpose of examining customer regional distribution and advertising source?

<p>To inform business decisions and improve customer engagement (B)</p> Signup and view all the answers

What is the primary goal of business intelligence constituencies?

<p>To enhance decision-making for senior management (B)</p> Signup and view all the answers

What is the main benefit of using key performance indicators (KPIs)?

<p>They provide a quantifiable assessment of the firm's performance (A)</p> Signup and view all the answers

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