Retail Site Analysis Quiz
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Questions and Answers

Which group of customers is a retailer seeking to serve?

  • Shopping center tenancy
  • Measurable market segment (correct)
  • Geographic information system (GIS)
  • Retail site attributes
  • What is a disadvantage of a central business district (CBD) location for store-based retailers?

  • Abundant parking
  • Low foot traffic
  • Limited product assortment
  • High rents and taxes (correct)
  • Which type of retail site has balanced tenancy where stores complement each other in merchandise offerings?

  • Secondary business district (SBD) (correct)
  • Virtual store
  • Freestanding unit
  • Home page of an Internet site
  • What is a key criterion for successfully reaching a target market?

    <p>Measurable market segment</p> Signup and view all the answers

    What does NBD stand for in the context of location strategies for store-based retailers?

    <p>Neighborhood Business District</p> Signup and view all the answers

    What does a virtual store represent in the retail context?

    <p>Collection of pages on an Internet site</p> Signup and view all the answers

    Which location offers easy access to public transportation and proximity to commercial activities as advantages?

    <p>Central business district (CBD)</p> Signup and view all the answers

    What is one of the disadvantages of a neighborhood business district (NBD) location?

    Signup and view all the answers

    What should be considered when identifying the most attractive geographic market for a new store?

    <p>Accessibility and profitability of the segment</p> Signup and view all the answers

    What is an advantage of a shopping center or mall as a retail location?

    <p>Balanced tenancy</p> Signup and view all the answers

    Which of the following is a criterion to successfully reach a target market?

    <p>Measurable market segment</p> Signup and view all the answers

    What does a store-based location refer to in retailing?

    <p>Traveling to a physical store</p> Signup and view all the answers

    What is a disadvantage of a central business district (CBD) location for store-based retailers?

    <p>Inadequate parking facilities</p> Signup and view all the answers

    What is the main purpose of market segmentation in retail?

    <p>To identify the exact target market</p> Signup and view all the answers

    Which retail format offers the consumer easy and quick access to a retailer's online presence?

    <p>Virtual store on the Internet</p> Signup and view all the answers

    What characterizes a neighborhood business district (NBD) as a location for retailers?

    <p>Inadequate parking facilities</p> Signup and view all the answers

    What defines a secondary business district (SBD) in terms of location for retailers?

    <p>Evolved to satisfy convenience-oriented shopping needs</p> Signup and view all the answers

    What does balanced tenancy refer to in relation to retail locations?

    <p>A retail site with diverse merchandise offerings between stores</p> Signup and view all the answers

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