Retail Site Analysis Quiz

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Questions and Answers

Which group of customers is a retailer seeking to serve?

  • Shopping center tenancy
  • Measurable market segment (correct)
  • Geographic information system (GIS)
  • Retail site attributes

What is a disadvantage of a central business district (CBD) location for store-based retailers?

  • Abundant parking
  • Low foot traffic
  • Limited product assortment
  • High rents and taxes (correct)

Which type of retail site has balanced tenancy where stores complement each other in merchandise offerings?

  • Secondary business district (SBD) (correct)
  • Virtual store
  • Freestanding unit
  • Home page of an Internet site

What is a key criterion for successfully reaching a target market?

<p>Measurable market segment (C)</p> Signup and view all the answers

What does NBD stand for in the context of location strategies for store-based retailers?

<p>Neighborhood Business District (A)</p> Signup and view all the answers

What does a virtual store represent in the retail context?

<p>Collection of pages on an Internet site (D)</p> Signup and view all the answers

Which location offers easy access to public transportation and proximity to commercial activities as advantages?

<p>Central business district (CBD) (A)</p> Signup and view all the answers

What is one of the disadvantages of a neighborhood business district (NBD) location?

Signup and view all the answers

What should be considered when identifying the most attractive geographic market for a new store?

<p>Accessibility and profitability of the segment (C)</p> Signup and view all the answers

What is an advantage of a shopping center or mall as a retail location?

<p>Balanced tenancy (B)</p> Signup and view all the answers

Which of the following is a criterion to successfully reach a target market?

<p>Measurable market segment (D)</p> Signup and view all the answers

What does a store-based location refer to in retailing?

<p>Traveling to a physical store (A)</p> Signup and view all the answers

What is a disadvantage of a central business district (CBD) location for store-based retailers?

<p>Inadequate parking facilities (B)</p> Signup and view all the answers

What is the main purpose of market segmentation in retail?

<p>To identify the exact target market (C)</p> Signup and view all the answers

Which retail format offers the consumer easy and quick access to a retailer's online presence?

<p>Virtual store on the Internet (D)</p> Signup and view all the answers

What characterizes a neighborhood business district (NBD) as a location for retailers?

<p>Inadequate parking facilities (A)</p> Signup and view all the answers

What defines a secondary business district (SBD) in terms of location for retailers?

<p>Evolved to satisfy convenience-oriented shopping needs (C)</p> Signup and view all the answers

What does balanced tenancy refer to in relation to retail locations?

<p>A retail site with diverse merchandise offerings between stores (D)</p> Signup and view all the answers

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