Podcast
Questions and Answers
Which group of customers is a retailer seeking to serve?
Which group of customers is a retailer seeking to serve?
- Shopping center tenancy
- Measurable market segment (correct)
- Geographic information system (GIS)
- Retail site attributes
What is a disadvantage of a central business district (CBD) location for store-based retailers?
What is a disadvantage of a central business district (CBD) location for store-based retailers?
- Abundant parking
- Low foot traffic
- Limited product assortment
- High rents and taxes (correct)
Which type of retail site has balanced tenancy where stores complement each other in merchandise offerings?
Which type of retail site has balanced tenancy where stores complement each other in merchandise offerings?
- Secondary business district (SBD) (correct)
- Virtual store
- Freestanding unit
- Home page of an Internet site
What is a key criterion for successfully reaching a target market?
What is a key criterion for successfully reaching a target market?
What does NBD stand for in the context of location strategies for store-based retailers?
What does NBD stand for in the context of location strategies for store-based retailers?
What does a virtual store represent in the retail context?
What does a virtual store represent in the retail context?
Which location offers easy access to public transportation and proximity to commercial activities as advantages?
Which location offers easy access to public transportation and proximity to commercial activities as advantages?
What is one of the disadvantages of a neighborhood business district (NBD) location?
What is one of the disadvantages of a neighborhood business district (NBD) location?
What should be considered when identifying the most attractive geographic market for a new store?
What should be considered when identifying the most attractive geographic market for a new store?
What is an advantage of a shopping center or mall as a retail location?
What is an advantage of a shopping center or mall as a retail location?
Which of the following is a criterion to successfully reach a target market?
Which of the following is a criterion to successfully reach a target market?
What does a store-based location refer to in retailing?
What does a store-based location refer to in retailing?
What is a disadvantage of a central business district (CBD) location for store-based retailers?
What is a disadvantage of a central business district (CBD) location for store-based retailers?
What is the main purpose of market segmentation in retail?
What is the main purpose of market segmentation in retail?
Which retail format offers the consumer easy and quick access to a retailer's online presence?
Which retail format offers the consumer easy and quick access to a retailer's online presence?
What characterizes a neighborhood business district (NBD) as a location for retailers?
What characterizes a neighborhood business district (NBD) as a location for retailers?
What defines a secondary business district (SBD) in terms of location for retailers?
What defines a secondary business district (SBD) in terms of location for retailers?
What does balanced tenancy refer to in relation to retail locations?
What does balanced tenancy refer to in relation to retail locations?
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