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Questions and Answers
What is the focus of Tactics in the context of digital communications?
What is the focus of Tactics in the context of digital communications?
- Project management skills
- Organizational roles
- Customer experience (correct)
- Marketing mix
Which chapter covers the usage of CRM in digital communications?
Which chapter covers the usage of CRM in digital communications?
- Chapter 11
- Chapter 5
- Chapter 8
- Chapter 7 (correct)
What does Actions in digital governance refer to?
What does Actions in digital governance refer to?
- Change management (correct)
- Customer experience
- Web analytics
- Marketing mix
Which tool is closely related to Control in assessing strategic and tactical objectives?
Which tool is closely related to Control in assessing strategic and tactical objectives?
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In the context of digital communications, what does Step 6: Control focus on?
In the context of digital communications, what does Step 6: Control focus on?
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Which aspect of digital governance involves the usage of management information and web analytics?
Which aspect of digital governance involves the usage of management information and web analytics?
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Which chapter covers the specific details of digital communications tools in Tactics?
Which chapter covers the specific details of digital communications tools in Tactics?
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'Step 5: Actions' includes which of the following?
'Step 5: Actions' includes which of the following?
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What is the role of Step 4: Tactics in digital communications?
What is the role of Step 4: Tactics in digital communications?
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Which step focuses on action plans and project management skills in digital governance?
Which step focuses on action plans and project management skills in digital governance?
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