10 Questions
What is the focus of Tactics in the context of digital communications?
Customer experience
Which chapter covers the usage of CRM in digital communications?
Chapter 7
What does Actions in digital governance refer to?
Change management
Which tool is closely related to Control in assessing strategic and tactical objectives?
Goal setting
In the context of digital communications, what does Step 6: Control focus on?
Enhancing results further
Which aspect of digital governance involves the usage of management information and web analytics?
Actions
Which chapter covers the specific details of digital communications tools in Tactics?
Chapter 8
'Step 5: Actions' includes which of the following?
"Modifications to organizational roles and structures"
What is the role of Step 4: Tactics in digital communications?
Marketing mix
Which step focuses on action plans and project management skills in digital governance?
Step 5: Actions
Test your knowledge about various business analysis methods and frameworks including Porter’s 5 Forces, SWOT analysis, and setting SMART objectives. Explore concepts such as micro & macro-environment analysis, goal setting, and revenue contribution goals.
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