Podcast
Questions and Answers
What is the focus of Tactics in the context of digital communications?
What is the focus of Tactics in the context of digital communications?
- Project management skills
- Organizational roles
- Customer experience (correct)
- Marketing mix
Which chapter covers the usage of CRM in digital communications?
Which chapter covers the usage of CRM in digital communications?
- Chapter 11
- Chapter 5
- Chapter 8
- Chapter 7 (correct)
What does Actions in digital governance refer to?
What does Actions in digital governance refer to?
- Change management (correct)
- Customer experience
- Web analytics
- Marketing mix
Which tool is closely related to Control in assessing strategic and tactical objectives?
Which tool is closely related to Control in assessing strategic and tactical objectives?
In the context of digital communications, what does Step 6: Control focus on?
In the context of digital communications, what does Step 6: Control focus on?
Which aspect of digital governance involves the usage of management information and web analytics?
Which aspect of digital governance involves the usage of management information and web analytics?
Which chapter covers the specific details of digital communications tools in Tactics?
Which chapter covers the specific details of digital communications tools in Tactics?
'Step 5: Actions' includes which of the following?
'Step 5: Actions' includes which of the following?
What is the role of Step 4: Tactics in digital communications?
What is the role of Step 4: Tactics in digital communications?
Which step focuses on action plans and project management skills in digital governance?
Which step focuses on action plans and project management skills in digital governance?
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