Building Strong Customer Connections
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Questions and Answers

What is the purpose of building rapport with customers?

The purpose of building rapport with customers is to tailor make their experience and ensure an exceptional experience, leading to increased trust and stronger customer relationships.

Why is rapport important in sales?

Rapport is important in sales because it helps in closing more jobs, earning higher bonuses, receiving more tips, and creating more opportunities.

How can you identify the type of customer you are dealing with?

You can identify the type of customer by understanding if they are a Director, Socializer, Relator, or Thinker, and this will shape your pitch.

What is the benefit of asking open-ended questions?

<p>Asking open-ended questions helps in building knowledge about the customer, leading to a better understanding and eventually closing every sale.</p> Signup and view all the answers

What is the importance of genuine interest in serving customers?

<p>Genuine interest in serving customers is important as it reflects the level of service one would want for their own family members.</p> Signup and view all the answers

Why is it important to understand that every customer is different?

<p>Understanding that every customer is different is important as they come with unique backgrounds, struggles, needs, and wants, and tailoring the approach accordingly leads to better customer satisfaction.</p> Signup and view all the answers

Define an open-ended question and explain why it requires more thought than a closed-ended question.

<p>An open-ended question is a question that cannot be answered with a simple 'yes' or 'no' and requires the respondent to provide a more detailed response. It requires more thought because the respondent needs to think about their answer and provide a meaningful and complete response.</p> Signup and view all the answers

What is the purpose of asking open-ended questions?

<p>The purpose of asking open-ended questions is to drill down and quickly identify the customer's problem or pain-point. It helps in obtaining more detailed information and encourages the respondent to provide a comprehensive answer.</p> Signup and view all the answers

Define a closed-ended question and explain why it may lead to a conversation stop.

<p>A closed-ended question is a question that can be answered with a simple 'yes' or 'no'. It may lead to a conversation stop because if the answer is 'no', there is no further discussion or elaboration required, which can make the conversation awkward or stagnant.</p> Signup and view all the answers

Provide an example of a closed-ended question.

<p>Are you having a good day today?</p> Signup and view all the answers

Provide an example of an open-ended question.

<p>How is your day going today?</p> Signup and view all the answers

Why is it important to ask open-ended questions when interacting with customers?

<p>Asking open-ended questions allows for a deeper understanding of the customer's needs and concerns. It helps in building rapport, uncovering valuable information, and providing more personalized solutions.</p> Signup and view all the answers

What is the potential disadvantage of asking closed-ended questions?

<p>The potential disadvantage of asking closed-ended questions is that it limits the amount of information obtained from the respondent. It may prevent the discovery of important details or insights that could be relevant for understanding the customer's situation.</p> Signup and view all the answers

How can open-ended questions be beneficial for businesses?

<p>Open-ended questions can be beneficial for businesses as they provide an opportunity to gather feedback, understand customer preferences, identify areas for improvement, and enhance overall customer satisfaction.</p> Signup and view all the answers

What are the four types of customers discussed in the text?

<p>Relator, Socializer, Thinker, Director</p> Signup and view all the answers

What are the characteristics of a Relator customer?

<p>Slower paced, people oriented, talkative at a slower pace, asks questions about you, long answers to questions, wants to talk during most of the service, stays in close proximity to the team during the service</p> Signup and view all the answers

What are the Do's and Don'ts when dealing with a Relator customer?

<p>Do: Emphasize your want to help them, genuinely support &amp; relate to their feelings, show personal interest, use past experiences to prove your ability to handle their specific situation. Don't: Be threatening or insincere, get caught up in their sporadic tendencies.</p> Signup and view all the answers

What are the characteristics of a Socializer customer?

<p>Fast paced, people oriented, talkative at a fast pace, finds more value in conversation/interaction than the actual service, gives and appreciates validation, finds value in how well the team works together and communicates, may laugh and joke with you</p> Signup and view all the answers

What are the Do's and Don'ts when dealing with a Socializer customer?

<p>Do: Show interest in their 'awards'/ideas and dreams, offer stimulating options and appeal to novelty and fun, inform them of 'possibilities' of the services for a wow factor, motivate them with how it will affect their 'recognition'. Don't: Avoid their conversation, address every question, argue with them.</p> Signup and view all the answers

What are the characteristics of a Thinker customer?

<p>Slow paced, task oriented, listens more and talks less, takes time before responding to questions, little to no chit chat, initial questions or comments revolve around the task, focus on how best to get the job done</p> Signup and view all the answers

What are the Do's and Don'ts when dealing with a Thinker customer?

<p>Do: Support their approach while educating them of our proven process, offer facts and evidence, show interest in the process. Don't: Mistake their silence with the need to keep talking, force small talk, rush the process.</p> Signup and view all the answers

What are the characteristics of a Director customer?

<p>Fast paced, task oriented, typically does most of the talking, business first and does not enjoy chit chat, appreciates you listening and repeating what they said, may give advice on how the job should be done</p> Signup and view all the answers

What are the Do's and Don'ts when dealing with a Director customer?

<p>Do: Listen to their wants and be ready to act, support their goals and objectives and appeal to goal achievement, motivate them with probabilities of success. Don't: Be 'chatty', put down their plan</p> Signup and view all the answers

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