7 Questions
What is the purpose of the AEIOU framework in observational research?
To identify concrete details about the user experience and unmet needs
How does the concept of 'front page test' apply to observational research?
It ensures ethical behavior and adherence to space rules during observation
What is a key consideration to reduce observer effect in observational research?
Designing research to have limited impact on the environment
How does observing details and clues relate to the principle of tedium in observational research?
It focuses on seeing hidden details and clues in plain sight
Why is it important to use several modes of observation during research?
To gain a comprehensive understanding from different perspectives
What is the significance of documenting seemingly unimportant details during observation?
These details may play a critical role later in analysis
How does observing details help in building empathy within the design team?
By highlighting aspects that are important to the user group
Learn the importance of building rapport during interviews by introducing yourself, focusing on the participant, and watching for body language cues before moving on to questions. Discover how asking 'WHY?' frequently and interviewing in teams can lead to more insightful discussions. Be charming, positive, and reassuring throughout the process.
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