Podcast
Questions and Answers
What was the total GDP of the British Virgin Islands in 2013 according to the Central Statistics Office?
What was the total GDP of the British Virgin Islands in 2013 according to the Central Statistics Office?
What percentage of the total GDP did tourism contribute to in 2013?
What percentage of the total GDP did tourism contribute to in 2013?
What is one way tourism can provide value to a destination socially?
What is one way tourism can provide value to a destination socially?
How can tourism affect the livelihood strategies of local households?
How can tourism affect the livelihood strategies of local households?
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What is one way tourism can provide environmental value to a destination?
What is one way tourism can provide environmental value to a destination?
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Who tend to be employed in larger proportions in the tourism sector?
Who tend to be employed in larger proportions in the tourism sector?
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What can tourism help women achieve in the informal sector?
What can tourism help women achieve in the informal sector?
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What role can the tourism sector play in certain locations?
What role can the tourism sector play in certain locations?
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What was the primary purpose of establishing the British Virgin Islands Tourist Board?
What was the primary purpose of establishing the British Virgin Islands Tourist Board?
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In which year was the first Tourist Board Office opened on Main Street?
In which year was the first Tourist Board Office opened on Main Street?
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What is the primary goal of the British Virgin Islands Tourist Board in terms of economic contribution?
What is the primary goal of the British Virgin Islands Tourist Board in terms of economic contribution?
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What is one of the challenges that the British Virgin Islands Tourist Board aims to address?
What is one of the challenges that the British Virgin Islands Tourist Board aims to address?
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What is the vision of the British Virgin Islands Tourist Board?
What is the vision of the British Virgin Islands Tourist Board?
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Who was the first staff member of the British Virgin Islands Tourist Board?
Who was the first staff member of the British Virgin Islands Tourist Board?
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What is one of the goals of the British Virgin Islands Tourist Board in terms of visitor experience?
What is one of the goals of the British Virgin Islands Tourist Board in terms of visitor experience?
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What is the primary approach of the British Virgin Islands Tourist Board to tourism development?
What is the primary approach of the British Virgin Islands Tourist Board to tourism development?
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Study Notes
The British Virgin Islands Tourist Board
- Established in 1969 as a Statutory Body under Act Chapter 280, Ordinance 1969
- Aims to develop and promote the British Virgin Islands tourism product and market the British Virgin Islands
- Opened its first office on Main Street in 1972, with Mr. Richard Bathan as the first staff member and Executive Secretary to the Board
Vision and Mission
- Vision: To establish the British Virgin Islands as the premier tourism destination in the region with sustainable use of its natural resources and unique qualities
- Mission: To lead the Tourism sector for the British Virgin Islands with purpose, pride, and excellence, ensuring sustainability of the product and high-quality visitor experience
Goals
- Increase the economic contribution to the British Virgin Islands by attracting higher spending visitors and increasing the number of visitors, especially repeat visitors
- Provide a superior destination experience for visitors by developing and expanding the number and quality of product offerings
- Solve the issue of seasonality of the tourism cycle
- Adopt and promote a more sustainable approach to tourism development
- Build and sustain a close working relationship between the British Virgin Islands Tourist Board and the business trade, product partners, and media
- Increase public awareness of the importance of tourism to the British Virgin Islands economy
- Work as a proactive, effective, and efficient team of Tourism professionals investing and focusing on action that brings the most return on investment, in the most sustainable way
Tourism Value to the BVI
- Tourism provides value to a destination in several ways, including economic, social/cultural, and environmental
- In 2013, Tourism contributed US$277,896,000 GDP or 30.35% to the total GDP of US$915,601,000
The Role of the Tourism Sector
- Tourism development can affect the livelihood strategies of local households, the business climate for small enterprise development, and the infrastructure or natural resource base of the destination
- Tourism tends to employ a relatively high proportion of women and helps them to purchase products produced by women in the informal sector, enhancing their economic positions and helping overcome gender barriers
- The tourism sector has a key role to play in planning for and responding to natural disasters, which often have particularly serious effects on poor communities
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Description
Learn about the role of the British Virgin Islands Tourist Board in developing and promoting tourism in the BVI, and its impact on the economy.
