17 Questions
What is one of the primary sources of economic outcomes globally?
Tourism
What is a crucial aspect of tourism planning in a community?
A clear statement of the community's vision of tourism
Which of the following is an environmental impact of tourism?
Crowding and congestion
What is a social impact of tourism on a community?
Congestion and overcrowding
What is a potential environmental impact of tourism development?
Habitat/ ecosystem alteration
What is a key aspect of post-travel service provision for millennials?
Personalized treatment
Which tourism trend focuses on providing tourists with unique, local experiences?
Tailor-made tourism with locals
What is a potential social impact of tourism on local communities?
Loss of traditional practices
How do millennials typically share their travel experiences?
Via social media in real-time
What is a measure that can be taken to lessen the adverse environmental impacts of tourism?
Implementation of environmental management and planning
What is a potential economic impact of tourism on local communities?
Creation of new job opportunities
What is the primary focus of the physical plant aspect of tourism?
Enhancing tourists' experience through sound and architecture
What is the primary objective of assessing the destination in tourism product development?
To assess its tourism potential and ability to accommodate tourists
What is hospitality in the context of tourism?
The attitude with which service is provided
What is the result of the collaborative efforts of various stakeholders in tourism product development?
The building of a tourism product
What is the primary focus of the 'freedom of choice' aspect of tourism?
Offering a range of options to tourists
What is the first step in the process of tourism product development?
Researching the market
Study Notes
Understanding the Millennial Segment
- Primary target of service providers: the "younger heart"
- Recognition of individual importance and validity as human beings is highly valued
- Personalized treatment required that doesn't end with service provision
Phases of Travel and Corresponding Requirements
- Pre-travel: recognize needs and enter planning phase, organizations must provide marketing stimuli
- During travel: offer high-quality and wide-ranging internet access
- Post-travel: permanently connected to peers through the internet, sharing experiences on social networks in real-time
Impacts of Tourism
- One of the world's most significant sources of economic outcomes
- 7 general categories of tourism impacts:
- Economic
- Environmental
- Social and Cultural
- Crowding and Congestion
- Services
- Taxes
- Community Attitude
Environmental Impacts
- Direct environmental effects:
- Water quality
- Air quality
- Noise pollution
- Solid waste and littering
- Habitat/ecosystem alteration and fragmentation
- Impacts on wildlife
- Aesthetic and cultural impacts
- Loss of biological diversity
- Depletion of the ozone layer
- Climate change
Tourism Trends
- Digital technology in tourism
- Polar tourism
- Space tourism
- Dark tourism
- Voluntourism
- Luxury tourism
Top 7 Tourism Trends of the Future
- Tailor-made tourist experiences with locals
- Social media innovation and cooperation
- Authenticity and immersion
- Genuine experience
- No tourist zones
- Physical plant enhancing tourist experience
- Service features and facilities for tourists
- Hospitality and attitude of service providers
Tourism Product Development
- Research the market to identify opportunities
- Match the product with the market
- Assess the destination's tourism potential
- Understand the stakeholder role
- Product building using required resources and expertise
This quiz covers the importance of personalized marketing strategies in the travel industry, specifically targeting millennials. Learn how to cater to this demographic's needs during the pre-travel, during travel, and post-travel phases. Understand the implications of this segment on the travel industry.
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