Podcast
Questions and Answers
What is one of the primary sources of economic outcomes globally?
What is one of the primary sources of economic outcomes globally?
What is a crucial aspect of tourism planning in a community?
What is a crucial aspect of tourism planning in a community?
Which of the following is an environmental impact of tourism?
Which of the following is an environmental impact of tourism?
What is a social impact of tourism on a community?
What is a social impact of tourism on a community?
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What is a potential environmental impact of tourism development?
What is a potential environmental impact of tourism development?
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What is a key aspect of post-travel service provision for millennials?
What is a key aspect of post-travel service provision for millennials?
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Which tourism trend focuses on providing tourists with unique, local experiences?
Which tourism trend focuses on providing tourists with unique, local experiences?
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What is a potential social impact of tourism on local communities?
What is a potential social impact of tourism on local communities?
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How do millennials typically share their travel experiences?
How do millennials typically share their travel experiences?
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What is a measure that can be taken to lessen the adverse environmental impacts of tourism?
What is a measure that can be taken to lessen the adverse environmental impacts of tourism?
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What is a potential economic impact of tourism on local communities?
What is a potential economic impact of tourism on local communities?
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What is the primary focus of the physical plant aspect of tourism?
What is the primary focus of the physical plant aspect of tourism?
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What is the primary objective of assessing the destination in tourism product development?
What is the primary objective of assessing the destination in tourism product development?
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What is hospitality in the context of tourism?
What is hospitality in the context of tourism?
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What is the result of the collaborative efforts of various stakeholders in tourism product development?
What is the result of the collaborative efforts of various stakeholders in tourism product development?
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What is the primary focus of the 'freedom of choice' aspect of tourism?
What is the primary focus of the 'freedom of choice' aspect of tourism?
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What is the first step in the process of tourism product development?
What is the first step in the process of tourism product development?
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Study Notes
Understanding the Millennial Segment
- Primary target of service providers: the "younger heart"
- Recognition of individual importance and validity as human beings is highly valued
- Personalized treatment required that doesn't end with service provision
Phases of Travel and Corresponding Requirements
- Pre-travel: recognize needs and enter planning phase, organizations must provide marketing stimuli
- During travel: offer high-quality and wide-ranging internet access
- Post-travel: permanently connected to peers through the internet, sharing experiences on social networks in real-time
Impacts of Tourism
- One of the world's most significant sources of economic outcomes
- 7 general categories of tourism impacts:
- Economic
- Environmental
- Social and Cultural
- Crowding and Congestion
- Services
- Taxes
- Community Attitude
Environmental Impacts
- Direct environmental effects:
- Water quality
- Air quality
- Noise pollution
- Solid waste and littering
- Habitat/ecosystem alteration and fragmentation
- Impacts on wildlife
- Aesthetic and cultural impacts
- Loss of biological diversity
- Depletion of the ozone layer
- Climate change
Tourism Trends
- Digital technology in tourism
- Polar tourism
- Space tourism
- Dark tourism
- Voluntourism
- Luxury tourism
Top 7 Tourism Trends of the Future
- Tailor-made tourist experiences with locals
- Social media innovation and cooperation
- Authenticity and immersion
- Genuine experience
- No tourist zones
- Physical plant enhancing tourist experience
- Service features and facilities for tourists
- Hospitality and attitude of service providers
Tourism Product Development
- Research the market to identify opportunities
- Match the product with the market
- Assess the destination's tourism potential
- Understand the stakeholder role
- Product building using required resources and expertise
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Description
This quiz covers the importance of personalized marketing strategies in the travel industry, specifically targeting millennials. Learn how to cater to this demographic's needs during the pre-travel, during travel, and post-travel phases. Understand the implications of this segment on the travel industry.
