Podcast
Questions and Answers
What is one of the primary sources of economic outcomes globally?
What is one of the primary sources of economic outcomes globally?
- Industrial production
- Agriculture
- Tourism (correct)
- Financial services
What is a crucial aspect of tourism planning in a community?
What is a crucial aspect of tourism planning in a community?
- Infrastructure development
- A clear statement of the community's vision of tourism (correct)
- Marketing strategies
- Hotel management
Which of the following is an environmental impact of tourism?
Which of the following is an environmental impact of tourism?
- Conservation of natural resources
- Crowding and congestion (correct)
- Increased employment opportunities
- Cultural exchange
What is a social impact of tourism on a community?
What is a social impact of tourism on a community?
What is a potential environmental impact of tourism development?
What is a potential environmental impact of tourism development?
What is a key aspect of post-travel service provision for millennials?
What is a key aspect of post-travel service provision for millennials?
Which tourism trend focuses on providing tourists with unique, local experiences?
Which tourism trend focuses on providing tourists with unique, local experiences?
What is a potential social impact of tourism on local communities?
What is a potential social impact of tourism on local communities?
How do millennials typically share their travel experiences?
How do millennials typically share their travel experiences?
What is a measure that can be taken to lessen the adverse environmental impacts of tourism?
What is a measure that can be taken to lessen the adverse environmental impacts of tourism?
What is a potential economic impact of tourism on local communities?
What is a potential economic impact of tourism on local communities?
What is the primary focus of the physical plant aspect of tourism?
What is the primary focus of the physical plant aspect of tourism?
What is the primary objective of assessing the destination in tourism product development?
What is the primary objective of assessing the destination in tourism product development?
What is hospitality in the context of tourism?
What is hospitality in the context of tourism?
What is the result of the collaborative efforts of various stakeholders in tourism product development?
What is the result of the collaborative efforts of various stakeholders in tourism product development?
What is the primary focus of the 'freedom of choice' aspect of tourism?
What is the primary focus of the 'freedom of choice' aspect of tourism?
What is the first step in the process of tourism product development?
What is the first step in the process of tourism product development?
Study Notes
Understanding the Millennial Segment
- Primary target of service providers: the "younger heart"
- Recognition of individual importance and validity as human beings is highly valued
- Personalized treatment required that doesn't end with service provision
Phases of Travel and Corresponding Requirements
- Pre-travel: recognize needs and enter planning phase, organizations must provide marketing stimuli
- During travel: offer high-quality and wide-ranging internet access
- Post-travel: permanently connected to peers through the internet, sharing experiences on social networks in real-time
Impacts of Tourism
- One of the world's most significant sources of economic outcomes
- 7 general categories of tourism impacts:
- Economic
- Environmental
- Social and Cultural
- Crowding and Congestion
- Services
- Taxes
- Community Attitude
Environmental Impacts
- Direct environmental effects:
- Water quality
- Air quality
- Noise pollution
- Solid waste and littering
- Habitat/ecosystem alteration and fragmentation
- Impacts on wildlife
- Aesthetic and cultural impacts
- Loss of biological diversity
- Depletion of the ozone layer
- Climate change
Tourism Trends
- Digital technology in tourism
- Polar tourism
- Space tourism
- Dark tourism
- Voluntourism
- Luxury tourism
Top 7 Tourism Trends of the Future
- Tailor-made tourist experiences with locals
- Social media innovation and cooperation
- Authenticity and immersion
- Genuine experience
- No tourist zones
- Physical plant enhancing tourist experience
- Service features and facilities for tourists
- Hospitality and attitude of service providers
Tourism Product Development
- Research the market to identify opportunities
- Match the product with the market
- Assess the destination's tourism potential
- Understand the stakeholder role
- Product building using required resources and expertise
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Description
This quiz covers the importance of personalized marketing strategies in the travel industry, specifically targeting millennials. Learn how to cater to this demographic's needs during the pre-travel, during travel, and post-travel phases. Understand the implications of this segment on the travel industry.
