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Questions and Answers
Branding aims to reduce product differentiation.
Branding aims to reduce product differentiation.
False (B)
Brand extension uses a different brand name for new/modified products.
Brand extension uses a different brand name for new/modified products.
False (B)
Marketing budget does not vary with sales.
Marketing budget does not vary with sales.
False (B)
During low sales, promotion budget increases to persuade customers to buy the product.
During low sales, promotion budget increases to persuade customers to buy the product.
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Objective-based budgeting involves setting the level of sales required to meet aims before identifying the amount of marketing budget needed.
Objective-based budgeting involves setting the level of sales required to meet aims before identifying the amount of marketing budget needed.
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