Branding Quiz

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Questions and Answers

Branding aims to reduce product differentiation.

False (B)

Brand extension uses a different brand name for new/modified products.

False (B)

Marketing budget does not vary with sales.

False (B)

During low sales, promotion budget increases to persuade customers to buy the product.

<p>False (B)</p> Signup and view all the answers

Objective-based budgeting involves setting the level of sales required to meet aims before identifying the amount of marketing budget needed.

<p>True (A)</p> Signup and view all the answers

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