Branding Quiz
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Questions and Answers

Which of the following is NOT a purpose of branding?

  • To mark livestock with a distinctive symbol
  • To increase the price of a product or service (correct)
  • To create and store value as brand equity
  • To differentiate one seller's good or service from others
  • When did the practice of branding begin?

  • During the marketing era
  • When the term 'branding' was coined
  • Ancient Egypt (correct)
  • 2,700 BCE
  • What is the main purpose of branding?

  • To differentiate generic or store brands
  • To increase sales and profits
  • To create recognition and brand equity (correct)
  • To distinguish one person's cattle from another's
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