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Questions and Answers
Which of the following is NOT a purpose of branding?
Which of the following is NOT a purpose of branding?
- To mark livestock with a distinctive symbol
- To increase the price of a product or service (correct)
- To create and store value as brand equity
- To differentiate one seller's good or service from others
When did the practice of branding begin?
When did the practice of branding begin?
- During the marketing era
- When the term 'branding' was coined
- Ancient Egypt (correct)
- 2,700 BCE
What is the main purpose of branding?
What is the main purpose of branding?
- To differentiate generic or store brands
- To increase sales and profits
- To create recognition and brand equity (correct)
- To distinguish one person's cattle from another's
