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What does digital branding encompass, according to the text?
What does digital branding encompass, according to the text?
- Native advertising and pay-per-click campaigns
- Market analysis and strategic planning
- Only visual identity such as name and logo
- Emotions, thoughts, perceptions, experiences, and beliefs associated with the brand (correct)
Which media relies on native advertising, as mentioned in the text?
Which media relies on native advertising, as mentioned in the text?
- Social media
- Paid media (correct)
- Owned media
- Earned media
What is earned media, based on the text?
What is earned media, based on the text?
- Any material that has been paid for
- Material created by the brand itself
- Publicity that is not written about the brand
- Material written about the brand that hasn't been paid for or created by the brand itself (correct)
What should a firm's digital marketing plan be aligned with, according to the text?
What should a firm's digital marketing plan be aligned with, according to the text?
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What does paid media largely rely on, as per the text?
What does paid media largely rely on, as per the text?
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What does digital branding encompass, according to the text?
What does digital branding encompass, according to the text?
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What is the primary focus of a firm's digital marketing plan, as per the text?
What is the primary focus of a firm's digital marketing plan, as per the text?
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What does paid media largely rely on, as mentioned in the text?
What does paid media largely rely on, as mentioned in the text?
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What is the purpose of native advertising, according to the text?
What is the purpose of native advertising, according to the text?
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What is earned media, based on the text?
What is earned media, based on the text?
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