Branding and Marketing Concepts Quiz

Familiarity = Increases recognition among consumers Increase Acceptance = Makes customers more likely to trust the brand Instant Repetition = Creates a lasting impression in customers' minds Convinces retailers to make shelf space = Ensures availability in stores

KISS - Keep it short and simple = Suggests using a concise name Easy to recognize = Should be easily identifiable Easy to remember = Should stick in consumers' minds Easy to pronounce in all languages = Ensures global accessibility

Positive = Focuses on highlighting the good aspects of a product Negative = Aims to avoid association with negative features of a product Factual = Relies on presenting statistics and data about the product Emotional = Involves evoking specific feelings in consumers

<p>Visual (Graphic) = Includes images or graphics to capture attention Headline = Grabs initial attention and sets the tone for the ad Subheading = Provides additional context or information Body Copy = Contains detailed information about the product or service</p> Signup and view all the answers

<p>Attract Attention = Draw in the audience with a compelling element Hold Interest = Maintain engagement and curiosity about the product Arouse Desire = Create a sense of need or want for the product Take Action = Encourage the audience to make a purchase or engage further</p> Signup and view all the answers

<p>Poster - no headline = Utilizes visual elements without a specific title Vertical Split - text and object vertically aligned = Divides content vertically for emphasis Horizontal Split - text and object horizontally aligned = Separates elements horizontally for visual impact Long Copy - paragraphs of text = Includes detailed textual content for information</p> Signup and view all the answers