Branding and Marketing Plan Quiz

The process of creating a slogan from a message and then designing a symbol or logo that together, will communicate to potential visitors the image of the city along with the features, benefits, and values it has to offer. It is a distinctive name or symbol which identifies a product or set of products which differentiate it from its competitors.

<p>The personality of the business and the promise they make to their customers.</p> Signup and view all the answers

<p>The process of creating and maintaining the brand. It includes managing the tangible elements of the brand (packaging, color palette).</p> Signup and view all the answers

<p>How well a consumer can recognize and identify the brand without seeing the name - through your logo, tagline, jingle, packaging, or advertising.</p> Signup and view all the answers

<p>How strongly customers and consumers believe the brand.</p> Signup and view all the answers

<p>All of the above</p> Signup and view all the answers

<p>A core value of a business and a philosophy that a business develops to present itself to the world and its employees.</p> Signup and view all the answers

<p>Building strong relationships with customers.</p> Signup and view all the answers

<p>Branding that emphasizes online presence.</p> Signup and view all the answers

<p>Minimalist branding that allows products to speak for themselves.</p> Signup and view all the answers

<p>The process of developing a unique identity or personality for a tourist destination, and communicating the same to visitors using a name, a tagline, a symbol, a design, or a combination of these to create a positive image.</p> Signup and view all the answers

<p>An operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.</p> Signup and view all the answers

<p>The fast pace of changes, mainly due to technological advancements.</p> Signup and view all the answers

<p>All of the above</p> Signup and view all the answers

<p>To give a brief and logical presentation of the contents of the marketing plan.</p> Signup and view all the answers

<p>The company's existing product lines, the current distribution system, and promotional strategies.</p> Signup and view all the answers

<p>The external factors that can cause the decline or increase of one's business.</p> Signup and view all the answers

<p>How a tourism establishment responds to new players in the market and new strategies of existing marketing</p> Signup and view all the answers

<p>To address the current marketing trends in the tourism and hospitality industry.</p> Signup and view all the answers

<p>To identify the strengths, weaknesses, opportunities, and threats of the business/destination.</p> Signup and view all the answers

<p>Goals that companies want to achieve for a certain period.</p> Signup and view all the answers

<p>The market segments identified should be placed in this portion.</p> Signup and view all the answers

<p>New products/services to be launched, innovations, upgrading of products, and services.</p> Signup and view all the answers

<p>A review of pricing objectives, pricing strategies, and possible discounting schemes.</p> Signup and view all the answers

<p>A presentation of promotional tools to be used to achieve strategies.</p> Signup and view all the answers

<p>Specific activities, their expected time of roll-out, and duration.</p> Signup and view all the answers

<p>A numerical representation of marketing commitment.</p> Signup and view all the answers

<p>A short reiteration of the salient points of the marketing plan.</p> Signup and view all the answers