Branding and Marketing Plan Quiz

Branding is the process of creating a slogan and designing a symbol to communicate to potential visitors the image of a city along with the features, benefits, and values that it has to offer.

The two main aspects of branding are creating a slogan and designing a symbol.

<p>When companies extend their brand to develop new products in new industries and markets</p> Signup and view all the answers

<p>Brand identity is the personality of the business and the promise they make to their customers.</p> Signup and view all the answers

<p>Brand management refers to the process of creating and maintaining the brand. It includes managing the tangible elements of the brand such as packaging, colour palette, and logo.</p> Signup and view all the answers

<p>Brand recognition is how well a consumer can recognize and identify the brand without seeing the name.</p> Signup and view all the answers

<p>Brand trust refers to how strongly customers and consumers believe the brand.</p> Signup and view all the answers

<p>Branding that is used for a person, instead of branding for a whole business</p> Signup and view all the answers

<p>Branding that focuses on making a single product distinct and recognisable</p> Signup and view all the answers

<p>A core value of a business and a philosophy that a business develops to present itself to the world and its employees</p> Signup and view all the answers

<p>Chick-fil-A</p> Signup and view all the answers

<p>The Doritos Locos Taco, a collaboration between Frito Lay and Taco Bell</p> Signup and view all the answers

<p>No-brand branding is a minimalist approach where brands rely on their products to speak for themselves without using extensive marketing strategies.</p> Signup and view all the answers

<p>Brandless and m/f people</p> Signup and view all the answers

<p>Destination branding involves creating a unique identity or personality for a tourist destination, promoting it through a name, tagline, symbol, or design to create a positive image.</p> Signup and view all the answers

<p>The slogan “It's More Fun in the Philippines” using the jeepney font called “Barabara.”</p> Signup and view all the answers

<p>A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.</p> Signup and view all the answers

<p>True</p> Signup and view all the answers

<p>Workable, realistic and flexible, measurable and achievable goals</p> Signup and view all the answers

<p>The executive summary provides a succinct overview of the marketing plan, presenting a brief and logical presentation of the main points and contents.</p> Signup and view all the answers

<p>Current situation of the company, environmental factors, competitive analysis, marketing trends</p> Signup and view all the answers

<p>Strengths, Weaknesses, Opportunities, Threats</p> Signup and view all the answers

<p>The specific goals that a company wants to achieve for a certain period</p> Signup and view all the answers

<p>Specific, Measurable, Achievable, Realistic, Time-bound</p> Signup and view all the answers

<p>The target market is the specific group of customers that a business is aiming to reach with its marketing efforts.</p> Signup and view all the answers

<p>Product strategy, pricing strategy, promotional mix</p> Signup and view all the answers

<p>Promotional mix, branding</p> Signup and view all the answers

<p>The timetable outlines the specific activities, their expected time of rollout, and duration, providing a clear timeline for the implementation of the marketing plan.</p> Signup and view all the answers

<p>The marketing budget provides a numerical representation of the company's marketing commitment, outlining the financial resources that will be allocated to each marketing activity and project.</p> Signup and view all the answers