Podcast
Questions and Answers
What would Ellen's video and channel be classified as in an online marketing map for the brand 'Function of Beauty'?
What would Ellen's video and channel be classified as in an online marketing map for the brand 'Function of Beauty'?
- Search intermediaries
- Destination sites and platforms
- Customer segments
- Intermediaries, influencers, and media or publisher sites (correct)
Which statement about digital strategy is true, according to the text?
Which statement about digital strategy is true, according to the text?
- Digital strategy should be developed after the wider organization strategy.
- Digital strategy is not important for the wider organization strategy.
- Digital strategy must be integrated into the wider organization strategy. (correct)
- Digital strategy should be separate from the wider organization strategy.
What kind of response to digital disruptions can potentially help businesses thrive, according to the text?
What kind of response to digital disruptions can potentially help businesses thrive, according to the text?
- Build agility (correct)
- Live in two worlds
- Take bold steps
- Make low-risk moves
Which of the following features is used to describe business models developed as a result of modern digital disruptions, according to the text?
Which of the following features is used to describe business models developed as a result of modern digital disruptions, according to the text?
Which of the following factors would an organization need to fight against to win digital Darwinism, according to the text?
Which of the following factors would an organization need to fight against to win digital Darwinism, according to the text?
Which of the following is NOT mentioned in the text as a factor that an organization would need to fight against to win digital Darwinism?
Which of the following is NOT mentioned in the text as a factor that an organization would need to fight against to win digital Darwinism?
Which of the following is a key benefit of customer-centric marketing?
Which of the following is a key benefit of customer-centric marketing?
What is a common challenge in implementing a customer-centric strategy?
What is a common challenge in implementing a customer-centric strategy?
Which of the following is an example of a customer-centric marketing tactic?
Which of the following is an example of a customer-centric marketing tactic?
How can organizations foster a customer-centric culture?
How can organizations foster a customer-centric culture?
What is the primary goal of customer-centric marketing?
What is the primary goal of customer-centric marketing?
Which of the following is a potential benefit of customer-centric marketing for businesses?
Which of the following is a potential benefit of customer-centric marketing for businesses?
Which of the following is an example of customer-centric marketing?
Which of the following is an example of customer-centric marketing?
What is the primary role of the customer in affiliate marketing?
What is the primary role of the customer in affiliate marketing?
Which tool can be used in email marketing campaigns to deliver personalized messages to customers at different stages of their journey?
Which tool can be used in email marketing campaigns to deliver personalized messages to customers at different stages of their journey?
What action do affiliate programs typically pay their affiliates for?
What action do affiliate programs typically pay their affiliates for?
Which of the following characteristics should content have to attract consumers' attention?
Which of the following characteristics should content have to attract consumers' attention?
Which of the following is NOT an example of customer-centric marketing?
Which of the following is NOT an example of customer-centric marketing?
