18 Questions
What would Ellen's video and channel be classified as in an online marketing map for the brand 'Function of Beauty'?
Intermediaries, influencers, and media or publisher sites
Which statement about digital strategy is true, according to the text?
Digital strategy must be integrated into the wider organization strategy.
What kind of response to digital disruptions can potentially help businesses thrive, according to the text?
Build agility
Which of the following features is used to describe business models developed as a result of modern digital disruptions, according to the text?
Customer centric
Which of the following factors would an organization need to fight against to win digital Darwinism, according to the text?
Tunnel vision
Which of the following is NOT mentioned in the text as a factor that an organization would need to fight against to win digital Darwinism?
Expand marketing opportunities
Which of the following is a key benefit of customer-centric marketing?
Increased brand loyalty and retention
What is a common challenge in implementing a customer-centric strategy?
Lack of data on customer preferences
Which of the following is an example of a customer-centric marketing tactic?
Personalized product recommendations
How can organizations foster a customer-centric culture?
Encourage cross-functional collaboration
What is the primary goal of customer-centric marketing?
Deliver exceptional customer experiences
Which of the following is a potential benefit of customer-centric marketing for businesses?
Improved customer lifetime value
Which of the following is an example of customer-centric marketing?
Customer reviews on an e-commerce website
What is the primary role of the customer in affiliate marketing?
The individual purchasing a product through an affiliate link
Which tool can be used in email marketing campaigns to deliver personalized messages to customers at different stages of their journey?
Email cadences
What action do affiliate programs typically pay their affiliates for?
Clicks on ads that lead to purchases on the merchant's website
Which of the following characteristics should content have to attract consumers' attention?
Emotion and salience
Which of the following is NOT an example of customer-centric marketing?
A brand promoting its own products on TV
Test your knowledge on branding and digital strategy by answering questions related to Ellen Fisher's YouTube video, brand 'Function of Beauty', and digital strategy statements. See how well you know about classifying online marketing content and understanding digital strategies.
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