Branding and Digital Strategy Quiz
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Questions and Answers

What would Ellen's video and channel be classified as in an online marketing map for the brand 'Function of Beauty'?

  • Search intermediaries
  • Destination sites and platforms
  • Customer segments
  • Intermediaries, influencers, and media or publisher sites (correct)

    • Which statement about digital strategy is true, according to the text?

  • Digital strategy should be developed after the wider organization strategy.
  • Digital strategy is not important for the wider organization strategy.
  • Digital strategy must be integrated into the wider organization strategy. (correct)
  • Digital strategy should be separate from the wider organization strategy.

    • What kind of response to digital disruptions can potentially help businesses thrive, according to the text?

  • Build agility (correct)
  • Live in two worlds
  • Take bold steps
  • Make low-risk moves

    • Which of the following features is used to describe business models developed as a result of modern digital disruptions, according to the text?

    <p>Customer centric</p> Signup and view all the answers

    Which of the following factors would an organization need to fight against to win digital Darwinism, according to the text?

    <p>Tunnel vision</p> Signup and view all the answers

    Which of the following is NOT mentioned in the text as a factor that an organization would need to fight against to win digital Darwinism?

    <p>Expand marketing opportunities</p> Signup and view all the answers

    Which of the following is a key benefit of customer-centric marketing?

    <p>Increased brand loyalty and retention</p> Signup and view all the answers

    What is a common challenge in implementing a customer-centric strategy?

    <p>Lack of data on customer preferences</p> Signup and view all the answers

    Which of the following is an example of a customer-centric marketing tactic?

    <p>Personalized product recommendations</p> Signup and view all the answers

    How can organizations foster a customer-centric culture?

    <p>Encourage cross-functional collaboration</p> Signup and view all the answers

    What is the primary goal of customer-centric marketing?

    <p>Deliver exceptional customer experiences</p> Signup and view all the answers

    Which of the following is a potential benefit of customer-centric marketing for businesses?

    <p>Improved customer lifetime value</p> Signup and view all the answers

    Which of the following is an example of customer-centric marketing?

    <p>Customer reviews on an e-commerce website</p> Signup and view all the answers

    What is the primary role of the customer in affiliate marketing?

    <p>The individual purchasing a product through an affiliate link</p> Signup and view all the answers

    Which tool can be used in email marketing campaigns to deliver personalized messages to customers at different stages of their journey?

    <p>Email cadences</p> Signup and view all the answers

    What action do affiliate programs typically pay their affiliates for?

    <p>Clicks on ads that lead to purchases on the merchant's website</p> Signup and view all the answers

    Which of the following characteristics should content have to attract consumers' attention?

    <p>Emotion and salience</p> Signup and view all the answers

    Which of the following is NOT an example of customer-centric marketing?

    <p>A brand promoting its own products on TV</p> Signup and view all the answers

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