Branding and Brand Name Selection Quiz

Branding is the process of creating a unique name, image, and reputation for a product or service.

Factors to consider while selecting a brand name include uniqueness, memorability, relevance to the product or service, and legal availability.

Branding is important in marketing as it helps in creating a strong identity, building customer loyalty, and differentiating a product or service from competitors.

<p>Branding is the process of creating a unique name and image for a product or service in the consumers' mind.</p> Signup and view all the answers

<p>Factors such as memorability, meaningfulness, likability, transferability, adaptability, and protectability are considered when selecting a brand name.</p> Signup and view all the answers

<p>It is important to carefully select a brand name because it plays a crucial role in creating brand recognition and differentiation in the market.</p> Signup and view all the answers