Branding: Building a Strong Brand Strategy and Identity

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What are the three types of branding mentioned in the text?

Product branding, Corporate branding, Personal branding

What are the two advantages of branding to marketers mentioned in the text?

Customer Recognition, Differentiation from competitors

Name two types of packaging levels discussed in the text.

Primary packaging, Secondary packaging

What are the functions of packaging mentioned in the text?

Protection, Containment, Information transmission, Convenience Signup and view all the answers

What are the two types of labelling mentioned in the text?

Product labelling, Corporate labelling Signup and view all the answers

What are the advantages of effective branding for consumers?

Helps in saving decision-making time, creates brand identification, provides safety, and expresses who they are. Signup and view all the answers

What two brands are mentioned in the text for the product 'chocolates'?

Galaxy Chocolate and Cadbury Dairy Milk. Signup and view all the answers

What kind of product is associated with the brand Tropicana?

Healthy drinks like fruit smoothies and vegetable juices. Signup and view all the answers

What branding strategy did Galaxy Chocolate use in their recent campaign?

Ramping up innovations and launching a new TV campaign to communicate 'a step change' for the brand. Signup and view all the answers

What type of cocoa sourcing is highlighted in Cadbury Dairy Milk's branding strategy?

100% sustainably sourced cocoa. Signup and view all the answers

What are the key components of a successful brand strategy?

Brand positioning, target audience, brand messaging Signup and view all the answers

How does brand positioning contribute to a successful brand strategy?

It differentiates the brand from its competitors and communicates the brand's value proposition Signup and view all the answers

What demographic and psychographic information should a brand strategy define?

Age, gender, location, interests, and values Signup and view all the answers

Explain the importance of brand messaging in a brand strategy.

It is the consistent message that a brand communicates to its target audience Signup and view all the answers

How can a strong brand strategy and identity benefit a business?

It can help the business stand out in a crowded market and build a loyal customer base Signup and view all the answers

What are the elements of brand identity mentioned in the text?

Logo, color palette, typography, and imagery Signup and view all the answers

Why is consistency important in building a strong brand?

Consistency is important to reinforce the brand's positioning and messaging across all touchpoints. Signup and view all the answers

How can a brand differentiate itself from its competitors?

By developing a clear brand positioning and value proposition Signup and view all the answers

What is the role of typography in brand identity?

Typography should be consistent and reflect the brand's personality Signup and view all the answers

What is crucial for building a loyal customer base according to the text?

Providing excellent customer service and consistently delivering on the brand's promise Signup and view all the answers