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What is the primary purpose of image measurement in branding?
What is the primary purpose of image measurement in branding?
- To compare customers' perceptions of a firm with its own perceptions (correct)
- To reposition brands in the market
- To identify gaps in the perceptual maps
- To analyze pricing strategies in the market
In market segmentation, why is it important to position brands and consumers in the same space?
In market segmentation, why is it important to position brands and consumers in the same space?
- To analyze quality vs. pricing
- To identify groups of consumers with relatively homogeneous perceptions (correct)
- To conduct pricing analysis
- To create a competitive advantage
What is the main purpose of NPD (New Product Development) in relation to brand positioning?
What is the main purpose of NPD (New Product Development) in relation to brand positioning?
- To look for gaps in the perceptual maps (correct)
- To analyze pricing strategies
- To compare customers' and non-customers' perceptions of a firm
- To measure the ideal brand of consumers
How does pricing analysis contribute to brand positioning?
How does pricing analysis contribute to brand positioning?
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Why is it beneficial to compare customers' and non-customers' perceptions of a brand?
Why is it beneficial to compare customers' and non-customers' perceptions of a brand?
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