Brand Loyalty and Consumer Behavior Quiz

The Nike thing is about performance, while the Under Armour thing is about the underdog.

They will be the first to go out and defend because an attack on the brand is an attack on themselves.

Our perception of brands influences our decisions in a way that is similar to how we relate to people.

<p>Apple customers showed a brain empathy response toward Apple similar to how they respond to family members, while Samsung users showed reverse empathy for Apple news.</p> Signup and view all the answers

<p>Samsung customers seemed to be buying Samsung mainly because they dislike Apple.</p> Signup and view all the answers

<p>Brands can influence consumer behavior by creating a story and identity associated with the brand, which can impact decision-making beyond the point of sale.</p> Signup and view all the answers

<p>The study found that after being subliminally exposed to the Apple logo, participants performed better on creative tasks compared to when exposed to the IBM logo.</p> Signup and view all the answers

<p>The text challenges the idea of rational consumer behavior by showing how consumers are willing to pay more for the same product if it is associated with a particular brand identity.</p> Signup and view all the answers

<p>Brand choices contribute to identity formation by allowing individuals to express affiliation with certain values or groups.</p> Signup and view all the answers

<p>Brands can impact consumers' ability to make rational spending decisions by influencing their behavior and choices based on emotional connections and identity creation.</p> Signup and view all the answers