Podcast
Questions and Answers
What is the best definition of a 'virtual brand community'?
What is the best definition of a 'virtual brand community'?
What best describes the relationship between 'shopaholics' and consumption?
What best describes the relationship between 'shopaholics' and consumption?
Which type of content has a significant marketing influence on culture?
Which type of content has a significant marketing influence on culture?
What is the primary purpose of business ethics in the marketplace?
What is the primary purpose of business ethics in the marketplace?
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What is being studied when a marketer examines sex, age, and income characteristics of consumers?
What is being studied when a marketer examines sex, age, and income characteristics of consumers?
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What is the term for the information learned about consumers' interests and lifestyles?
What is the term for the information learned about consumers' interests and lifestyles?
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What does brand loyalty indicate about a product?
What does brand loyalty indicate about a product?
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Which of the following statements accurately describes consumer behavior?
Which of the following statements accurately describes consumer behavior?
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What issue is John concerned about regarding his tour guide company?
What issue is John concerned about regarding his tour guide company?
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How are consumer demographics typically categorized?
How are consumer demographics typically categorized?
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What type of marketing does Tony Roma's restaurant engage in by sending birthday coupons?
What type of marketing does Tony Roma's restaurant engage in by sending birthday coupons?
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What is the term for analyzing large sets of data in consumer behavior studies?
What is the term for analyzing large sets of data in consumer behavior studies?
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Which type of research is ethnographic research compared to?
Which type of research is ethnographic research compared to?
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What is the purpose of the Canada Consumer Product Safety Act?
What is the purpose of the Canada Consumer Product Safety Act?
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What does corporate social responsibility (CSR) primarily refer to?
What does corporate social responsibility (CSR) primarily refer to?
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How is ‘consumer addiction’ characterized?
How is ‘consumer addiction’ characterized?
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Which term describes the expanded view of what influences consumer behavior before, during, and after a purchase?
Which term describes the expanded view of what influences consumer behavior before, during, and after a purchase?
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What behavior does Mrs. Brown's need to shop every day represent?
What behavior does Mrs. Brown's need to shop every day represent?
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What is the industry term for inventory and cash losses due to theft?
What is the industry term for inventory and cash losses due to theft?
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What term describes people who are psychologically dependent on video games?
What term describes people who are psychologically dependent on video games?
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What form of commerce occurs when you list your collection of NHL rookie cards on eBay?
What form of commerce occurs when you list your collection of NHL rookie cards on eBay?
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What is referred to when a researcher uses previously collected data from other sources to answer a new research question?
What is referred to when a researcher uses previously collected data from other sources to answer a new research question?
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Which of the following best describes a survey as a method of data collection?
Which of the following best describes a survey as a method of data collection?
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What does not accurately describe the nature of marketers' influence on consumer needs?
What does not accurately describe the nature of marketers' influence on consumer needs?
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Which statement about consumer behavior theorists is false?
Which statement about consumer behavior theorists is false?
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What kind of interaction is exemplified by Sara texting Jessica while shopping and riding the bus?
What kind of interaction is exemplified by Sara texting Jessica while shopping and riding the bus?
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Which example is NOT a characteristic of qualitative research methods?
Which example is NOT a characteristic of qualitative research methods?
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In what way has Doritos capitalized on consumer-generated content?
In what way has Doritos capitalized on consumer-generated content?
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What is true regarding online shopping and small businesses?
What is true regarding online shopping and small businesses?
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Study Notes
Consumer Behavior Tutorial Questions (True/False)
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Marketers often study consumer interests (music, clothing, leisure activities, social attitudes) to categorize them by lifestyle. This categorization is called psychographic characteristics, not demographic.
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A product that consistently satisfies a need is likely to have achieved brand loyalty.
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Consumer behavior encompasses the entire process, including before, during, and after a purchase, not just the moment of purchase itself.
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John, the marketing vice president, is concerned that customers aren't recommending his tour company to friends. This is a post-purchase issue.
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The study of consumer selection, purchase, use, and disposal of products/services is called consumer behavior, not market segmentation.
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Consumer categorization based on factors such as age, gender, income, or occupation is called demographic characteristics.
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Relationship marketing is exemplified by Tony Roma's sending birthday coupons to regular customers.
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Collection and analysis of massive data sets is called big data.
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Ethnographic research is a type of observational research, not survey research.
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Differentiating products by gender is not limited to teenage years.
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Primary research is when data is collected specifically for the research question at hand.
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Secondary research uses existing data (journal articles, websites) to answer a new research question.
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Surveys are methods where respondents self-report answers.
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Focus groups involve small groups of consumers to provide feedback.
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Storytelling is an example of qualitative research, not quantitative.
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Online shopping enables both small and specialized businesses.
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Consumers buy products/services due to perceived meaning, not just function, according to consumer behavior theorists.
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Consumer-generated content on social media heavily influences marketing culture.
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Ethical practices often differ between countries due to cultural values and beliefs.
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Canada's Consumer Product Safety Act protects consumers from dangerous products.
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Procter & Gamble is an example of companies using green marketing by introducing refillable containers to reduce waste.
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Business ethics are rules of conduct in the marketplace.
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Firms often protect the environment through corporate social responsibility (CSR).
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Pepsi and Coke's high caffeine levels can lead to consumer addiction.
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Compulsive consumption is excessive purchasing to relieve emotional distress.
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Shrinkage (inventory and cash losses) can occur due to shoplifting and employee theft.
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Consumption addiction (e.g., gambling, internet addiction) differs from physical addictions, with limited conscious control over behavior.
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Anti-consumption is exemplified by graffiti criticizing brand products.
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Ella's brother's behavior, obsessed with gaming, qualifies as consumer addiction (according to the textbook).
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The consumer process encompasses the entire consumer journey (before, during, and after a purchase).
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Consumer-to-consumer (C2C) commerce is when consumers trade products with each other (e.g., eBay trades).
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Virtual brand communities unite people who share intense product passions online.
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"Shopaholics" have compulsive buying patterns similar to substance addiction.
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Gambling is a widespread form of consumption addiction.
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Counterfeiting is the sale of fake versions of a product, not shoplifting.
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Gaining consumer insights goes deeper than basic product knowledge to understand underlying motivators.
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Graffiti against a brand is considered a form of anti-consumption.
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A marketer may target a specific consumer segment rather than everyone.
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Marketers use demographic segmentation by examining factors like sex, age, income, and education.
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Description
Test your knowledge on consumer behavior concepts with these true/false questions. This quiz covers important aspects like psychographics, brand loyalty, and post-purchase issues that marketers focus on. Perfect for students studying marketing or consumer behavior.
