Consumer Behavior Tutorial Questions (True/False)

Consumer Behavior Tutorial Questions (True/False)

• Marketers often study consumer interests (music, clothing, leisure activities, social attitudes) to categorize them by lifestyle. This categorization is called psychographic characteristics, not demographic.

• A product that consistently satisfies a need is likely to have achieved brand loyalty.

• Consumer behavior encompasses the entire process, including before, during, and after a purchase, not just the moment of purchase itself.

• John, the marketing vice president, is concerned that customers aren't recommending his tour company to friends. This is a post-purchase issue.

• The study of consumer selection, purchase, use, and disposal of products/services is called consumer behavior, not market segmentation.

• Consumer categorization based on factors such as age, gender, income, or occupation is called demographic characteristics.

• Relationship marketing is exemplified by Tony Roma's sending birthday coupons to regular customers.

• Collection and analysis of massive data sets is called big data.

• Ethnographic research is a type of observational research, not survey research.

• Differentiating products by gender is not limited to teenage years.

• Primary research is when data is collected specifically for the research question at hand.

• Secondary research uses existing data (journal articles, websites) to answer a new research question.

• Surveys are methods where respondents self-report answers.

• Focus groups involve small groups of consumers to provide feedback.

• Storytelling is an example of qualitative research, not quantitative.

• Online shopping enables both small and specialized businesses.

• Consumers buy products/services due to perceived meaning, not just function, according to consumer behavior theorists.

• Consumer-generated content on social media heavily influences marketing culture.

• Ethical practices often differ between countries due to cultural values and beliefs.

• Canada's Consumer Product Safety Act protects consumers from dangerous products.

• Procter & Gamble is an example of companies using green marketing by introducing refillable containers to reduce waste.

• Business ethics are rules of conduct in the marketplace.

• Firms often protect the environment through corporate social responsibility (CSR).

• Pepsi and Coke's high caffeine levels can lead to consumer addiction.

• Compulsive consumption is excessive purchasing to relieve emotional distress.

• Shrinkage (inventory and cash losses) can occur due to shoplifting and employee theft.

• Consumption addiction (e.g., gambling, internet addiction) differs from physical addictions, with limited conscious control over behavior.

• Anti-consumption is exemplified by graffiti criticizing brand products.

• Ella's brother's behavior, obsessed with gaming, qualifies as consumer addiction (according to the textbook).

• The consumer process encompasses the entire consumer journey (before, during, and after a purchase).

• Consumer-to-consumer (C2C) commerce is when consumers trade products with each other (e.g., eBay trades).

• Virtual brand communities unite people who share intense product passions online.

• "Shopaholics" have compulsive buying patterns similar to substance addiction.

• Gambling is a widespread form of consumption addiction.

• Counterfeiting is the sale of fake versions of a product, not shoplifting.

• Gaining consumer insights goes deeper than basic product knowledge to understand underlying motivators.

• Graffiti against a brand is considered a form of anti-consumption.

• A marketer may target a specific consumer segment rather than everyone.

• Marketers use demographic segmentation by examining factors like sex, age, income, and education.