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Brand Fundamentals Quiz
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Brand Fundamentals Quiz

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@NimbleOceanWave2261

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Questions and Answers

What distinguishes a brand from generic or store brands?

  • Marketing strategies
  • Brand equity
  • Recognition value
  • Distinctive features (correct)
  • What is the main purpose of branding in business and marketing?

  • Differentiating customers
  • Promoting advertising
  • Recognition and creating value (correct)
  • Benefiting shareholders
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