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Questions and Answers
What distinguishes a brand from generic or store brands?
What distinguishes a brand from generic or store brands?
- Marketing strategies
- Brand equity
- Recognition value
- Distinctive features (correct)
What is the main purpose of branding in business and marketing?
What is the main purpose of branding in business and marketing?
- Differentiating customers
- Promoting advertising
- Recognition and creating value (correct)
- Benefiting shareholders
