Brand Equity and Recognition Quiz
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Questions and Answers

When did the ancient Egyptians engage in livestock branding?

2,700 BCE

What is the original literal sense of the term 'branding'?

Marking by burning

How were brand names used to differentiate one person's cattle from another's?

By means of a distinctive symbol burned into the animal's skin with a hot branding iron

What does the term 'brand' now suggest in relation to a product or company?

<p>The values and promises that a consumer may perceive and buy into</p> Signup and view all the answers

In addition to goods, in what other areas has the practice of branding extended into in the 21st century?

<p>Services (such as legal, financial and medical), political parties and people</p> Signup and view all the answers

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