Brand Equity and Recognition Quiz

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Questions and Answers

When did the ancient Egyptians engage in livestock branding?

2,700 BCE

What is the original literal sense of the term 'branding'?

Marking by burning

How were brand names used to differentiate one person's cattle from another's?

By means of a distinctive symbol burned into the animal's skin with a hot branding iron

What does the term 'brand' now suggest in relation to a product or company?

<p>The values and promises that a consumer may perceive and buy into</p> Signup and view all the answers

In addition to goods, in what other areas has the practice of branding extended into in the 21st century?

<p>Services (such as legal, financial and medical), political parties and people</p> Signup and view all the answers

Flashcards

Livestock Branding

The process of marking livestock with a hot iron, creating a unique symbol for identification.

Original Meaning of 'Branding'

The original meaning of 'branding' refers to the act of marking something with a hot iron, leaving a permanent impression.

Brand Names for Livestock

In ancient times, brand names were used to differentiate individual ownership of cattle using distinctive symbols burned into the animal's skin.

Brand as a Promise

Today, 'brand' signifies the reputation, values, and promises associated with a product or company, influencing consumer perception and purchasing decisions.

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Branding in Modern Society

Branding has expanded beyond products to encompass services, political parties, and even individuals, showcasing its broad application in modern society.

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