Podcast
Questions and Answers
What is the primary aim of marketing?
What is the primary aim of marketing?
What is a crucial aspect of the product element in the 7P's of marketing?
What is a crucial aspect of the product element in the 7P's of marketing?
What is a key responsibility of marketing in terms of assessing market forces?
What is a key responsibility of marketing in terms of assessing market forces?
What is a key aspect of brand positioning?
What is a key aspect of brand positioning?
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What is a key element of the promotional mix?
What is a key element of the promotional mix?
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What is a key consideration in market segmentation?
What is a key consideration in market segmentation?
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What is a key aspect of pricing strategies?
What is a key aspect of pricing strategies?
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What is a key consideration in selecting distribution channels?
What is a key consideration in selecting distribution channels?
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What is the primary focus of promotion in marketing?
What is the primary focus of promotion in marketing?
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Why is it essential to ensure employees have the correct attitude in a business?
Why is it essential to ensure employees have the correct attitude in a business?
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What is an example of adding value to a product or service?
What is an example of adding value to a product or service?
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Why is it crucial to have the correct systems in place in a business?
Why is it crucial to have the correct systems in place in a business?
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What can businesses like Clicks and Edgars offer to their customers when partnering with Sasol and Engen?
What can businesses like Clicks and Edgars offer to their customers when partnering with Sasol and Engen?
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What is the primary role of people in a business?
What is the primary role of people in a business?
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Why is evaluation important in a business?
Why is evaluation important in a business?
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What can affect customer satisfaction in a business?
What can affect customer satisfaction in a business?
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What is an example of price discrimination?
What is an example of price discrimination?
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What is the main goal of distribution channels?
What is the main goal of distribution channels?
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What is an example of intensive distribution?
What is an example of intensive distribution?
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What is the purpose of branding?
What is the purpose of branding?
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What is an example of a promotional mix element?
What is an example of a promotional mix element?
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What is the main purpose of franchising?
What is the main purpose of franchising?
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What is the main goal of the 'place' element in the marketing mix?
What is the main goal of the 'place' element in the marketing mix?
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What is an example of selective distribution?
What is an example of selective distribution?
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Study Notes
Marketing and Branding
- Definition of Marketing: promoting and selling products or services, including market research and advertising.
- Role of Marketing:
- Assessing market forces and developments that impact business position.
- Identifying and satisfying customer requirements profitably.
The 7P's of Marketing
- Product:
- Ensuring the correct product is delivered to meet consumer needs and wants.
- Consistently evaluating consumer thoughts and behavior.
- Price:
- Discounting strategies (e.g., R100 now R50).
- Price discrimination based on customer, time, or area.
- Place:
- Ensuring product availability at the right place, time, and quality.
- Considering distribution strategies (intensive, selective, exclusive).
- Displaying products in stores and online.
- Promotion:
- Communicating business offerings to consumers.
- Activities include branding, advertising, public relations, and sales management.
- People:
- Ensuring employees have the correct attitude and training.
- Evaluating employee performance to prevent performance gaps.
- Employees are the face of the business.
- Process:
- Ensuring customer satisfaction through service delivery.
- Considering factors such as waiting times, information, and staff helpfulness.
- Physical Evidence:
- Not mentioned in the text, but implies the tangible aspects of a service.
Additional Marketing Concepts
- Marketing planning:
- Formulating a marketing strategy.
- Interdependence of marketing with management functions:
- Not explained in the text.
- The Consumer Protection Act (CPA):
- Not explained in the text.
- Branding:
- Not explained in the text.
- Franchise Marketing:
- A popular means of distribution, providing a sense of quality and reassurance.
- Ethical vs. Unethical marketing:
- Not explained in the text.
- Advertising Standards Authority (South Africa):
- Not explained in the text.
- Social Media and its influence on Marketing:
- Not explained in the text.
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Description
Learn about pricing strategies, including price discrimination, in the context of marketing and branding. This quiz covers the different ways businesses price their products to encourage customers to buy.