Brand Building vs Brand Maintenance Quiz
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Questions and Answers

What action did Boston Market take after changing its name?

  • Focused on fighting competitive brands
  • Continued to promote rotisserie chicken
  • Increased its market share to 100%
  • Added turkey, meatloaf, and ham to the menu (correct)

    • What is the maximum market share a leading brand can have?

  • 70%
  • 80%
  • 60%
  • 50% (correct)

    • What does the text suggest a leader should fight instead of competitive brands?

  • Government regulations
  • Competitive categories (correct)
  • Smaller companies
  • International markets

    • How can the rise of competitive brands benefit a category pioneer according to the text?

    <p>Stimulate consumer interest in the category</p> Signup and view all the answers

    What was one of Polaroid's biggest mistakes as per the text?

    <p>Forcing Kodak out of the instant-photography market</p> Signup and view all the answers

    How did Greyhound position itself as a category leader according to the text?

    <p>'Take the bus and leave the driving to us.'</p> Signup and view all the answers

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