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Questions and Answers
What action did Boston Market take after changing its name?
What action did Boston Market take after changing its name?
- Focused on fighting competitive brands
- Continued to promote rotisserie chicken
- Increased its market share to 100%
- Added turkey, meatloaf, and ham to the menu (correct)
What is the maximum market share a leading brand can have?
What is the maximum market share a leading brand can have?
- 70%
- 80%
- 60%
- 50% (correct)
What does the text suggest a leader should fight instead of competitive brands?
What does the text suggest a leader should fight instead of competitive brands?
- Government regulations
- Competitive categories (correct)
- Smaller companies
- International markets
How can the rise of competitive brands benefit a category pioneer according to the text?
How can the rise of competitive brands benefit a category pioneer according to the text?
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What was one of Polaroid's biggest mistakes as per the text?
What was one of Polaroid's biggest mistakes as per the text?
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How did Greyhound position itself as a category leader according to the text?
How did Greyhound position itself as a category leader according to the text?
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