Podcast
Questions and Answers
Which of the following is NOT a step in target market identification?
Which of the following is NOT a step in target market identification?
- Identifying the target market
- Choosing brand associations
- Identifying the nature of competition (correct)
- Dividing the entire market into distinct markets
Which segmentation base is NOT mentioned in the text?
Which segmentation base is NOT mentioned in the text?
- Usage occasion (correct)
- Geographic
- Income/Class
- Education
Which generation is described as being immersed in technology and having the highest digital literacy?
Which generation is described as being immersed in technology and having the highest digital literacy?
- Generation Alpha (correct)
- Baby Boomers
- Generation Z
- Millennials
Which of the following is NOT a decision criterion for choosing target consumers?
Which of the following is NOT a decision criterion for choosing target consumers?
Which of the following is NOT a criteria for positioning a brand?
Which of the following is NOT a criteria for positioning a brand?
According to the text, what is brand knowledge?
According to the text, what is brand knowledge?
What is the purpose of brand positioning?
What is the purpose of brand positioning?
What should be considered when choosing brand associations?
What should be considered when choosing brand associations?
What is the role of marketing programs in delivering brand positioning?
What is the role of marketing programs in delivering brand positioning?
What is the essential part of marketing strategy?
What is the essential part of marketing strategy?
Which one of the following is a necessary condition for inclusion in the choice set?
Which one of the following is a necessary condition for inclusion in the choice set?
What are Points-of-difference (POD) associations?
What are Points-of-difference (POD) associations?
What are the Points-of-difference (POD) associations claimed in the 'Get a Mac' campaign by Apple?
What are the Points-of-difference (POD) associations claimed in the 'Get a Mac' campaign by Apple?
What are the Points-of-difference (POD) associations claimed in the 'Get a PC' campaign by Intel?
What are the Points-of-difference (POD) associations claimed in the 'Get a PC' campaign by Intel?
How can conflicting attributes be addressed in positioning?
How can conflicting attributes be addressed in positioning?
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Study Notes
Target Market Identification
- Not a step in target market identification: (answer not provided)
- Segmentation bases mentioned in the text: (not specified)
Generations and Technology
- Generation described as being immersed in technology and having the highest digital literacy: (answer not provided)
Target Consumer Selection
- Not a decision criterion for choosing target consumers: (answer not provided)
Brand Positioning
- Not a criteria for positioning a brand: (answer not provided)
- Brand knowledge: (answer not provided)
- Purpose of brand positioning: (answer not provided)
- Considerations when choosing brand associations: (answer not provided)
- Role of marketing programs in delivering brand positioning: (answer not provided)
Marketing Strategy
- Essential part of marketing strategy: (answer not provided)
Choice Set
- Necessary condition for inclusion in the choice set: (answer not provided)
Points-of-Difference (POD) Associations
- Definition of Points-of-difference (POD) associations: (answer not provided)
- Points-of-difference (POD) associations claimed in the 'Get a Mac' campaign by Apple: (answer not provided)
- Points-of-difference (POD) associations claimed in the 'Get a PC' campaign by Intel: (answer not provided)
- Addressing conflicting attributes in positioning: (answer not provided)
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