Podcast
Questions and Answers
What is survey research defined as?
What is survey research defined as?
Why is it important to understand survey research techniques?
Why is it important to understand survey research techniques?
What is a major ethical issue in survey research?
What is a major ethical issue in survey research?
What is the first step in designing a questionnaire?
What is the first step in designing a questionnaire?
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What should be ensured in survey research?
What should be ensured in survey research?
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What is the purpose of assessing the validity of a questionnaire?
What is the purpose of assessing the validity of a questionnaire?
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What type of questionnaire item allows the participant to respond in their own words?
What type of questionnaire item allows the participant to respond in their own words?
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What is an example of a restricted item?
What is an example of a restricted item?
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What is the main difference between open-ended and partially open-ended items?
What is the main difference between open-ended and partially open-ended items?
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What is the purpose of providing an 'other' category in partially open-ended items?
What is the purpose of providing an 'other' category in partially open-ended items?
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What type of questionnaire item is used to collect qualitative data?
What type of questionnaire item is used to collect qualitative data?
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What is the main advantage of using open-ended items in a questionnaire?
What is the main advantage of using open-ended items in a questionnaire?
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What is the first step to establish face validity of a questionnaire?
What is the first step to establish face validity of a questionnaire?
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What is the purpose of conducting a pilot test in survey research?
What is the purpose of conducting a pilot test in survey research?
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What statistical method is used to identify underlying components in survey research?
What statistical method is used to identify underlying components in survey research?
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What is the standard test of internal consistency in survey research?
What is the standard test of internal consistency in survey research?
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What is the most widely used technique for acquiring a sample for a survey?
What is the most widely used technique for acquiring a sample for a survey?
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What are the three sampling-related issues that must be considered in survey research?
What are the three sampling-related issues that must be considered in survey research?
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What is the primary goal of acquiring a sample for a survey?
What is the primary goal of acquiring a sample for a survey?
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What is the key concept at the heart of all sampling techniques?
What is the key concept at the heart of all sampling techniques?
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In stratified sampling, how are the segments of the population divided?
In stratified sampling, how are the segments of the population divided?
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What are the two factors to consider when selecting the size of the sample needed?
What are the two factors to consider when selecting the size of the sample needed?
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What is the term for the difference between the characteristics of the sample and the population?
What is the term for the difference between the characteristics of the sample and the population?
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What is the goal of simple random sampling?
What is the goal of simple random sampling?
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What is the primary purpose of assessing the reliability of a questionnaire?
What is the primary purpose of assessing the reliability of a questionnaire?
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What is one way to increase the reliability of a questionnaire?
What is one way to increase the reliability of a questionnaire?
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What type of survey administration involves using the internet?
What type of survey administration involves using the internet?
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What is a type of questionnaire item that uses a scale?
What is a type of questionnaire item that uses a scale?
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What is the benefit of using a single administration to assess reliability?
What is the benefit of using a single administration to assess reliability?
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What is an example of a questionnaire item that uses a rating scale?
What is an example of a questionnaire item that uses a rating scale?
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Study Notes
Survey Research
- Survey research is the collection of information from a sample of individuals through their responses to questions
- Ethical issues in survey research include maintaining the anonymity of participants and the confidentiality of their responses
Designing the Questionnaire
- Steps in designing a questionnaire:
- Clearly define the topic of study
- Define the required information
- Select participants
- Types of questionnaire items:
- Open-ended items: allow participants to respond in their own words
- Restricted items (closed-ended items): provide limited response alternatives
- Partially open-ended items: resemble restricted items but provide an "other" category and opportunity to give an answer not listed among specific alternatives
Writing Questionnaire Items
- Rating scales: a variation on restricted items that uses a rating scale rather than response alternatives
- Example of a rating scale: "How much confidence do you have that the political information you obtained using your cell phone during the 2016 presidential campaign was accurate?"
Administering the Questionnaire
- Methods of administering a questionnaire:
- Mail surveys
- Internet surveys
- Telephone surveys
- Face-to-face interviews
- Mixed-mode surveys
Assessing the Reliability of the Questionnaire
- Reliability: the ability of a measure to produce the same or highly similar results on repeated administrations
- Ways to assess reliability:
- Repeated administration
- Single administration
- Ways to increase reliability:
- Increase the number of items on the questionnaire
- Standardize administration procedures
- Score the questionnaire carefully
- Ensure items are clear, well-written, and appropriate for the sample
Assessing the Validity of the Questionnaire
- Steps to establish face validity:
- Have experts or people who understand the topic read through the questionnaire
- Have a psychometrician check the survey for common errors
- Steps to assess validity:
- Pilot test the survey on a subset of the intended population
- Enter responses into a spreadsheet and clean the data
- Identify underlying components using principal components analysis (PCA)
- Check the internal consistency of questions loading onto the same factors using Cronbach's Alpha (CA)
- Revise the survey based on information gleaned from PCA and CA
Acquiring a Sample for the Survey
- Probability sampling: each member of the population has a known probability of being selected
- Sampling techniques:
- Simple random sampling
- Stratified sampling
- Proportionate sampling
- Systematic sampling
- Cluster sampling
- Factors to consider when selecting a sample size:
- Amount of acceptable error
- Expected magnitude of the population proportions
- Sampling error: the extent to which the characteristics of the sample differ from those of the population
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Description
This quiz covers the fundamentals of survey research, including questionnaire construction, administration techniques, sampling techniques, and data analysis. It's essential to understand the ins and outs of this important research technique. Take this quiz to test your knowledge of survey research methods.