BM2217 Environmental Scanning Business Analysis Tool
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Questions and Answers

What is an important part of a business plan and a critical aspect of any enterprise?

  • Competitive Analysis (correct)
  • PESTEL Analysis
  • Financial Analysis
  • Marketing Strategy

When analyzing competitors, what is important to establish about the enterprise's product?

  • Technological features
  • Unique selling points (correct)
  • Pricing strategy
  • Market reach

What should an enterprise categorize as part of its competitor analysis?

  • Product or service offerings (correct)
  • Industry regulations
  • Customer demographics
  • Historical stock performance

What information should an enterprise aim to gather about competitors in a competitive analysis?

<p>Profit margins and growth patterns (B)</p> Signup and view all the answers

In competitor analysis, what should be identified to leverage potential opportunities?

<p>Strengths and weaknesses (B)</p> Signup and view all the answers

Why is studying competitors' strategies important in a competitive analysis?

<p>To develop unique market positioning (D)</p> Signup and view all the answers

What does TOWS stand for in the context of strategic analysis?

<p>Threats, Opportunities, Weaknesses, and Strengths (E)</p> Signup and view all the answers

When is TOWS analysis usually performed?

<p>Before the enterprise is operational (E)</p> Signup and view all the answers

In the context of strategic analysis, what do 'Opportunities' represent?

<p>Favorable external factors that can give a competitive edge (E)</p> Signup and view all the answers

What is a common example of a 'Threat' to an organization based on the provided text?

<p>Rising costs for materials (D)</p> Signup and view all the answers

What does SWOT analysis primarily focus on?

<p>Audit and analysis (A)</p> Signup and view all the answers

How does TOWS analysis differ from SWOT analysis?

<p>TOWS is for strategy production, SWOT is for audit and analysis. (E)</p> Signup and view all the answers

What is the purpose of a SWOT analysis in business?

<p>To evaluate a firm's competitive position (B)</p> Signup and view all the answers

Which of the following is considered a strength in a SWOT analysis?

<p>Strong brand image (D)</p> Signup and view all the answers

What are weaknesses in a SWOT analysis?

<p>Internal areas hindering optimal performance (B)</p> Signup and view all the answers

In a SWOT analysis, what do weaknesses indicate?

<p>Internal areas needing improvement (C)</p> Signup and view all the answers

Which of the following is NOT a characteristic of strengths in a SWOT analysis?

<p>High employee turnover (D)</p> Signup and view all the answers

How is a SWOT matrix helpful for businesses?

<p>To identify internal and external factors affecting the market position (A)</p> Signup and view all the answers

What does pricing represent as per the text?

<p>The ideal value of the product or service (A)</p> Signup and view all the answers

What is the primary focus of analyzing competitors according to the text?

<p>Identifying types of competitors (B)</p> Signup and view all the answers

Why might offering the lowest price not always guarantee purchases?

<p>Customers seek quality over low prices (B)</p> Signup and view all the answers

Which category of competitors offers the same products and targets the same market?

<p>Direct Competitors (C)</p> Signup and view all the answers

What is the distinguishing factor of Future Competitors as per the text?

<p>They can acquire a significant market share upon market entry (D)</p> Signup and view all the answers

In what way can enterprises differentiate themselves through products?

<p>By offering innovative products meeting customer needs (A)</p> Signup and view all the answers

What could be a drawback of attaining supreme products and services according to the text?

<p>Higher costs due to research and development (A)</p> Signup and view all the answers

In what aspect does company differentiation focus?

<p>Setting the company apart from others (B)</p> Signup and view all the answers

Why might commoditization not work in the long run as a differentiation strategy?

<p>There will always be another supplier offering lower prices (D)</p> Signup and view all the answers

What element is essential to get a target market's attention, according to the text?

<p>Differentiation strategy (C)</p> Signup and view all the answers

What is one potential consequence of enterprises solely relying on pricing as a differentiator?

<p>Potential failure in the long run (C)</p> Signup and view all the answers

What did Jollibee Foods Corporation (JFC) do to venture into the Chinese food and cake business?

<p>Acquired Chowking and Red Ribbon (A)</p> Signup and view all the answers

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