Blue Ocean Strategy Quiz
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Questions and Answers

Blue Ocean Strategy aims to achieve which of the following?

  • d) Focus solely on differentiation
  • c) Focus solely on lowering costs
  • b) Create and capture uncontested market space (correct)
  • a) Dominate the competition in existing markets

    • What is the main focus of Blue Ocean Strategy?

  • c) Lowering costs
  • d) Differentiation
  • b) Creating and capturing uncontested market space (correct)
  • a) Beating the competition in existing markets

    • Which of the following is NOT a goal of Blue Ocean Strategy?

  • a) Beating the competition in existing markets (correct)
  • d) Differentiation
  • c) Lowering costs
  • b) Creating and capturing uncontested market space

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