Week 5 Social Media Midterm

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Questions and Answers

What is the main purpose of proactive account monitoring for impersonators on Facebook?

To increase engagement with followers
To improve the visibility of accounts
To promote exclusive features on the platform
To protect individuals with growing online audiences from impersonation (correct)

What type of content has been found to have higher engagement on Facebook?

Posts with excessive use of hashtags
GIFs featuring products and behind-the-scenes footage (correct)
Text-only posts with informative content
Long-form videos without hashtags

What is a recommended way for businesses to become more discoverable on Facebook?

Using generic stock photos in posts
Creating long, text-heavy posts
Utilizing Stories, Reels, and live videos (correct)
Posting only about promotions and offers

What is a key aspect of Facebook Ads Manager?

Tracking ad performance metrics (D) Signup and view all the answers

What led to Facebook losing a significant amount of market value according to the text?

Implementing privacy regulations like GDPR (C) Signup and view all the answers

Which type of content format is recommended to post less frequently on Facebook?

Text-heavy posts without visuals (C) Signup and view all the answers

What is an essential element of Facebook's ad targeting options?

Behavioral targeting based on users' interests (B) Signup and view all the answers

'Post at OPTIMAL times' is a best practice associated with which of the following on Facebook?

'25 Facebook Best Practices' (B) Signup and view all the answers

'Be true to your BRAND, establish your VOICE' is a best practice recommended for what aspect of Facebook usage?

'25 Facebook Best Practices' (D) Signup and view all the answers

'Events, breaking news' is associated with which feature of Facebook for businesses?

'27 Stories & Reels' (D) Signup and view all the answers

What percentage of Facebook users visit the platform more than once per day?

49% (A) Signup and view all the answers

How much revenue was generated by Facebook ads?

$48 billion (D) Signup and view all the answers

What is a key tip for building an audience for a new Facebook Page?

Invite industry thought leaders to like your page (A) Signup and view all the answers

What is a benefit of having a Facebook Group?

Increased community feedback (D) Signup and view all the answers

What is true about a SECRET Facebook Group?

Only visible to those invited to join (C) Signup and view all the answers

What is a best practice for managing a Facebook Group?

Set rules to prevent conflict (A) Signup and view all the answers

What do Meta Verified Subscribers receive?

A verified badge and authentication process (D) Signup and view all the answers

What is a tip for building an audience for your new Page?

Invite existing followers to like your page (D) Signup and view all the answers

What should you do in order to avoid fake profiles and spam in your Facebook Group?

Screen potential members (D) Signup and view all the answers

What is the purpose of choosing a relevant and searchable name for a Facebook Group?

To create a positive community environment (B) Signup and view all the answers

What type of content format is recommended for featuring products, behind-the-scenes footage, and how-to guides on Facebook?

GIFs (C) Signup and view all the answers

Which best practice recommends creating content that sparks conversations and interactions on Facebook?

Utilize storytelling (C) Signup and view all the answers

What did Facebook implement in response to the EU's General Data Protection Regulation (GDPR)?

Increased the privacy settings visibility for its users (A) Signup and view all the answers

Which feature of Facebook aims to make businesses more discoverable through showcasing new products, delivering promotions, and conducting live Q&A sessions?

Stories & Reels (A) Signup and view all the answers

What is the key purpose of the Facebook Ads Manager tool?

Set up and manage Facebook and Instagram ads (B) Signup and view all the answers

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Study Notes

Facebook Usage Statistics

70% of Facebook users access the platform daily.
49% visit Facebook more than once per day.
Users average nearly one hour of engagement on Facebook daily.

Business Advantages of Facebook

Over 80 million small businesses have established Facebook Pages.
Facebook ads generated approximately $48 billion in revenue.

Tips for Building an Audience on Facebook Pages

Invite friends and acquaintances to like the page.
Follow and invite industry thought leaders to engage with the page.
Encourage existing followers or listeners to like the page.
Create diverse, relevant, and shareable content to enhance engagement.
Maintain consistency in posting, avoiding spamming followers.

Benefits of Facebook Groups

Enhance brand engagement by fostering community interaction.
Achieve organic reach without relying excessively on paid advertising.
Gather valuable community feedback directly from group members.

Types of Facebook Groups

Public Groups: Visible to everyone on Facebook; all can see members and posts.
Private Groups: Searchable but only members can view posts and member lists.
Secret Groups: Hidden from everyone except those invited to join.

Best Practices for Facebook Groups

Choose a group name that is relevant and easy to search for.
Use an appropriate cover image that reflects group identity and branding.
Establish rules to promote a positive, collaborative environment.
Post content consistently to keep members engaged.
Actively engage with community members to foster connection.
Screen potential members to filter out fake profiles and spam.
Regularly monitor group insights for performance analysis and improvement.

Meta Verified Subscription Benefits

Subscribers receive a verified badge, indicating account authentication through government ID and a selfie video.

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