Benefits of CRM in BFSI Industry

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Questions and Answers

How did CRM implementation impact SecureBank's ability to provide personalized services?

  • It eliminated the need for customer support representatives.
  • It hindered communication with customers.
  • It increased customer wait times.
  • It resulted in a centralized customer data system. (correct)

In what way did CRM help SecureBank in identifying cross-selling opportunities?

  • By excluding certain customer segments from cross-selling strategies.
  • By limiting the products and services available for cross-selling.
  • By analyzing customer data to identify patterns. (correct)
  • By reducing customer engagement tactics.

What challenges did SecureBank face before implementing CRM?

  • Excessive centralization of customer data.
  • Smooth identification of cross-selling opportunities.
  • Lack of customer data consolidation and inconsistent communication. (correct)
  • Effective targeted marketing campaigns.

How did CRM benefit SecureBank's marketing efforts?

<p>By providing insights into customer behavior and preferences for effective strategies. (C)</p> Signup and view all the answers

What role did CRM play in streamlining communication for SecureBank?

<p>It streamlined communication through a consolidated view of interactions. (B)</p> Signup and view all the answers

Which industry utilizes CRM for personalized booking recommendations and real-time communication during travel disruptions?

<p>Airline industry (A)</p> Signup and view all the answers

Which sector uses CRM to manage reservations and support loyalty programs by analyzing guest preferences and providing targeted offers?

<p>Hospitality industry (D)</p> Signup and view all the answers

How does CRM improve patient engagement in the healthcare sector?

<p>All of the above (D)</p> Signup and view all the answers

Which industry uses CRM to predict customer churn and enhance issue resolution with a history of customer interactions?

<p>Telecom sector (A)</p> Signup and view all the answers

Which of the following is NOT a benefit of using CRM in the telecom sector?

<p>Creating personalized guest experiences (B)</p> Signup and view all the answers

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