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Benefits of CRM in BFSI Industry

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Questions and Answers

How did CRM implementation impact SecureBank's ability to provide personalized services?

It eliminated the need for customer support representatives.

It hindered communication with customers.

It increased customer wait times.

It resulted in a centralized customer data system. (correct)

In what way did CRM help SecureBank in identifying cross-selling opportunities?

By excluding certain customer segments from cross-selling strategies.

By limiting the products and services available for cross-selling.

By analyzing customer data to identify patterns. (correct)

By reducing customer engagement tactics.

What challenges did SecureBank face before implementing CRM?

Excessive centralization of customer data.

Smooth identification of cross-selling opportunities.

Lack of customer data consolidation and inconsistent communication. (correct)

Effective targeted marketing campaigns.

How did CRM benefit SecureBank's marketing efforts?

By providing insights into customer behavior and preferences for effective strategies. Signup and view all the answers

What role did CRM play in streamlining communication for SecureBank?

It streamlined communication through a consolidated view of interactions. Signup and view all the answers

Which industry utilizes CRM for personalized booking recommendations and real-time communication during travel disruptions?

Airline industry Signup and view all the answers

Which sector uses CRM to manage reservations and support loyalty programs by analyzing guest preferences and providing targeted offers?

Hospitality industry Signup and view all the answers

How does CRM improve patient engagement in the healthcare sector?

All of the above Signup and view all the answers

Which industry uses CRM to predict customer churn and enhance issue resolution with a history of customer interactions?

Telecom sector Signup and view all the answers

Which of the following is NOT a benefit of using CRM in the telecom sector?

Creating personalized guest experiences Signup and view all the answers